Be Digital: Finally it’s a Reality in the ADCB Financial Branch

Crea International and Yas DM/Fullsix conceived a new banking experience

Abu Dhabi Commercial Bank (ADCB) has opened its first uBank – a digital banking centre in Abu Dhabi’s Yas Mall.

The digital banking centre aims to deliver a transition from conventional banking channels to a paperless digital experience using biometric authentication, a digital signature system and video assistance from a Virtual Relationship Officer.

Customers will be able to use the centre to open a bank account and receive a debit card, credit card and cheque leaves on the spot, with existing ADCB customers able to obtain instant replacements for lost credit or debit cards.

ADCB developed a new banking format, “Digital Financial Center” (DFC), an integrated platform that implements the Brand Loyalty called Touchpoints, which rewards customers every time they benefit from banking services. The digitization system was developed in collaboration with Yasdm, including technologically advanced devices able to create a unique user experience.

The revolutionary concept design, conceived by the Italian firm, Crea International, provides a bank that promotes and welcomes the customers, reducing spaces and creating a perfect integration between physical space and digital devices. Advanced digital systems allow customers to access to customized real time information, and release the employees from the traditional operational functions to focus on consulting and guiding users through the educational phase.

Two more uBank centres are expected to launch this year in exclusive and attractive places in the Arab world at Al Mall Wadha in Abu Dhabi, and City Walk in Dubai.

The concept design conceived permeates within the three different locations each time adapting to the characteristics of the place, maintaining high the recognisability of uBank, ADCB brand.

The concept design conceived permeates within the three different locations each time adapting to the characteristics of the place, maintaining high the recognisability of uBank brand.

“We continually look for exclusive concepts that can provide the best quality services and unique experience to our visitors, we are confident that uBank will cater to this with a convenient and modern banking facility at Yas Mall.” Saoud Khoory, general manager of Yas Mall

“As an early adopter of smart banking technologies, with uBank, ADCB [ …]is the first institution in the UAE to successfully bridge the gaps in offline and online banking services” Arup Mukhopadhyay, head of Consumer Banking Group at ADCB