Xsolla Launches Global Payment Expansion Across Asia, Europe, and the Americas
By Lauren Hinton · 19 August 2025
Xsolla, a global commerce company helping developers launch, grow and monetize their games, announces today a major expansion of its payment solution across Asia, Europe, and the Americas, alongside a new strategic partnership with Adyen, a global financial technology leader. Together, these initiatives reinforce Xsolla’s mission to empower game developers with localized, mobile-first, and developer-controlled payment solutions tailored to the unique needs of global gaming markets.
Through expanded coverage in key regions and the introduction of the Xsolla Payment Service Provider (PSP) solution, developers now have unprecedented control and flexibility over their global payments experience - whether they operate under Xsolla’s Merchant of Record (MoR) model or manage payments directly via PSP.
Global Expansion Highlights
Asia: Reaching 1.5 Billion Gamers in Mobile-First Markets
Xsolla has added ShopeePay (Malaysia, Singapore, Thailand), FPX (Malaysia), K PLUS and AIS (Thailand), Indosat (Indonesia), and MerPay (Japan) - all preferred payment methods in some of the fastest-growing mobile gaming economies.
- Trusted Methods with Massive Reach: K PLUS serves 22.8M users, AIS reaches 44M in Thailand, FPX is used by 90% of Malaysian consumers, and MerPay serves 16.8M in Japan.
- Localized, Native-Language Checkout: All payment flows are fully localized for a seamless user experience.
- Optimized for Mobile & Wallets: QR-based and app-native journeys ensure fast, frictionless payments.
- Increased Monetization: Digital wallets are used by over 75% of gamers in Asia.
“Asia continues to lead the global gaming economy, especially in mobile,” said Chris Hewish, President at Xsolla. “To succeed in this region, developers must meet players where they are on their devices, in their language, and through their preferred payment methods. This is further supported by the fact that digital wallets are the most popular payment method among gamers in the Asian region, with over 75% using them to pay for games. With this expansion, we’re helping developers turn interest into transactions and build meaningful, localized experiences across Asia.”
Europe: Capturing Growth in Spain, Sweden, and Italy
Xsolla now supports Bizum (Spain), Swish (Sweden), and Satispay (Italy), the region’s top bank-linked and QR-based payment solutions.
- High Adoption Rates: Bizum has 28M users, Swish is used by 8.5M Swedes, and Satispay has 5.3M+ users across 380K+ merchants.
- Localized, Secure Flows: All methods support mobile-first checkouts and QR-based payments.
- Expanded Access: Reaches key European gaming hubs with growing mobile and digital payment usage.
“In Europe’s diverse and rapidly evolving payment landscape, localization isn’t optional; it’s essential,” said Chris Hewish, President at Xsolla. “By adding support for Bizum, Swish, and Satispay, we’re giving developers the tools to succeed across key European markets.”
Americas: Enabling Flexible Payments Across North & South America
Xsolla adds support for Pay by Bank and Affirm (U.S.), Affirm (Canada), and recurring billing via Mercado Pago (Brazil).
- Alternative Payment Growth: Affirm serves over 22M shoppers, and Pay by Bank has 35M+ U.S. users. Mercado Pago has 64M monthly active users in Brazil.
- Flexible Models: Developers can offer one-time payments, Buy Now Pay Later (BNPL), and subscriptions.
- Localized, Mobile-Friendly Flows: Designed to reduce friction and meet consumer expectations in each market.
“We’re making it easier for developers to reach players in North and South America with payment experiences that feel native to each market,” said Chris Hewish, President at Xsolla. “By enabling Pay by Bank, Affirm, and recurring billing with Mercado Pago, we’re helping our partners connect with more players, increase conversions, and offer real flexibility in how they monetize across the Americas.”
Xsolla and Adyen Launch New PSP Model for Developers Seeking Control and Scale
Xsolla also announced a strategic partnership with Adyen to launch Xsolla PSP (Payment Service Provider) - a powerful new solution for studios that want to operate as their own Merchant of Record (MoR) while leveraging Xsolla’s proven infrastructure and Adyen’s global acquiring network.
Key Benefits of Xsolla PSP:
- Controlled Checkout: Full customization over payment UX and monetization strategies.
- Global Coverage: Accept card payments in 200+ markets and 160+ currencies.
- Advanced Features: Tokenization, recurring billing, tax calculation, partial refunds, and more.
- Real-Time Analytics: In-depth reporting on player transactions and behaviors.
- Secure Integration: APIs designed for fast, seamless implementation within Xsolla’s ecosystem.
“We're excited to collaborate with Xsolla to support game developers with the tools they need to scale globally and create seamless checkout experiences,” said Trevor Nies, SVP and Global Head of Digital at Adyen. "Adyen's unified financial technology platform will empower game developers to streamline global payment processing, enhance player monetization strategies, and, together with Xsolla, will ultimately drive greater success in the market.”
"Game developers today want more control and access to global markets without the complexity of building their infrastructure," said Chris Hewish, President of Xsolla. "With Adyen as our global acquiring partner, we’re delivering a solution that meets these needs at scale, supporting developers who want to grow their businesses on their terms."
Global Coverage. Local Trust. Developer First.
With the addition of these trusted payment methods across three continents, Xsolla Pay Station continues to serve as the go-to payment platform for game developers looking to scale globally while staying locally relevant. Companies in this story: Xsolla, Adyen
People in this story: Trevor Nies, Chris Hewish