WPS Advisory Enhances Financial Advice Journey with Moneyhub Platform Upgrade
By Dominic Sow · 18 November 2025
Moneyhub, a financial data, categorisation and personalisation platform, and WPS Advisory (WPS), a leading independent financial advice firm, have further collaborated to enhance its LifeStage Money app. Powered by Moneyhub’s data and insights platform, the app empowers WPS’s customers to make informed financial decisions with personalised insights and tools.
Building on the successful launch of the LifeStage Money app, WPS wanted to further automate processes, to improve user convenience & interaction and embed its existing processes into the app experience to deliver enriched experience and outcomes directly to clients.
Key enhancements include:
- Integration of 'Smart Fact Find' functionality to streamline the financial fact-finding process for advisers, including auto-population of enriched financial information available from data connections including Open Banking.
- Addition of calendar booking facilities and an optimised online advice registration process.
- Capability for Letters of Authority to be shared with pension scheme administrators, allowing users to consent to sharing their pension data with WPS, all within the same platform.
- Tailored Content Hub to dynamically cater to different user groups.
- A full rebrand to serve all brands within WPS Advisory.
These new capabilities build on the holistic data services in the LifeStage Money app, ensuring users maintain a comprehensive always on view of their financial situation now and into the future. Seamless integration with partners like Guiide, Legado, and SmartSearch via the Moneyhub platform continues to provide a full suite of financial tools, including pension modelling, document upload functionality, and anti-money-laundering software.
These enhancements are expected to deliver substantial benefits, including cost savings from reduced manual processes, time savings from streamlined operations, and an enriched service offering for clients and consumers, creating informed choices at every life stage. This is part of WPS's continual evolution of financial advice with further enhancements and integrations to follow.
Simon Chrystal, CEO at WPS Advisory comments: “Every enhancement is led by three principles: communication, convenience, control. We always prioritise the importance of clear communication alongside clear and logical insights, meaning our app supports individuals in a world where time is at a premium, whilst information and noise are often overwhelming.
“So, our latest updates are designed to make life easier for both consumers and our team, delivering greater convenience by saving users’ time, delivering a clear focus on value for money whilst simplifying how they manage their finances.
“Ultimately, we will empower individuals to achieve greater control, not only in relation to expenditure, but optimising how they align their money with their values and needs. Putting smart decision making in the palm of their hand.”
Dan Scholey, Chief Product Officer at Moneyhub, adds: “It is exciting and rewarding to see WPS Advisory use the transformative power of Moneyhub’s data and insights platform in delivering accessible, efficient, and relevant financial support, guidance and advice. It also shows the power of working with carefully selected third-party integrations to enhance functionality. We’re proud to support WPS in enhancing user engagement and operational excellence, whilst helping to close the advice gap.” Companies in this story: WPS Advisory, Moneyhub
People in this story: Dan Scholey