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TreviPay Announces AI-Powered Growth Center to Help Enterprises Predict Buyer Behavior and Drive B2B Sales

By Dominic Sow · 20 February 2026

TreviPay Announces AI-Powered Growth Center to Help Enterprises Predict Buyer Behavior and Drive B2B Sales
TreviPay, a fully managed B2B payments platform, today announced the availability of the Growth Center, a set of capabilities within the TreviPay Client Portal to help identify buyer growth opportunities more strategically and build stronger, longer-lasting supplier relationships. With its advanced features, the new Growth Center enables businesses to explore buyer needs, spot trends and optimize key steps in the order-to-cash (O2C) process. Integrated into TreviPay’s global payments network, the customizable add-ons will help businesses use their O2C programs to deepen buyer relationships and drive lasting engagement. For many suppliers, growth is not only about bringing in new buyers. It also means keeping existing buyers engaged, spotting early signs of dormancy and giving sales, operations and finance teams a practical way to act without adding friction. By combining transactional data, behavioral insights and predictive intelligence, TreviPay Growth Center enables clients to identify where growth opportunities exist, which buyers need attention and how best to engage them before revenue is at risk. “TreviPay’s network was built to help businesses grow,” said Dan Zimmerman, Chief Product and Technology Officer at TreviPay. “The Growth Center helps clients use predictive insights to spot changes in buyer behavior, re-engage customers and measure the impact of incentives, without adding work for other teams. It’s part of how we deliver value clients can’t easily replicate and help protect long-term program performance.” As part of TreviPay’s 2026 predictions, AI is projected to be the engine to power credit, invoicing and collections – not simply as automation, but as the intelligence anticipating risk, preventing revenue leakage and strengthening buyer-supplier relationships. The Growth Center is designed to help clients act on these insights and improve program performance. The result is a smarter, more efficient approach to managing incentive programs, helping businesses optimize loyalty investments and predict future engagement. Capabilities include:
  • Buyer insights to help sellers understand purchasing trends and engagement signals
  • Predictive insights to identify buyers at risk of going dormant, then inform targeted outreach and incentives
  • Tools to support testing and iteration so teams can improve campaign performance over time
  • Rebate management to easily configure incentives with automated tracking and reporting
  • Dashboards providing at-a-glance visibility into program performance and overall program health
TreviPay Growth Center Case Studies With general availability expected in Q2 2026 for all clients, TreviPay continues to explore Growth Center capabilities. In pilot testing with a major US-based retailer, TreviPay’s latest AI and machine learning models predicted which buyers would go dormant with high accuracy. The buyers identified have been actioned by either engagement campaigns or incentives. TreviPay has used these predictive signals to trigger buyer outreach, such as email reminders tied to available credit alongside targeted incentives. All tests resulted in an immediate increase in new spend, and in one example, 59 previously dormant buyers made $103,946 in purchases within eight days of the outreach. In another example, the Growth Center’s Rebate Manager, which has been embedded with a large manufacturer for over one year, supported 14% year-over-year sales growth through a promotional incentive offering.

Companies in this story: TreviPay

People in this story: Dan Zimmerman

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