ThetaRay Launches Self-Service Rule Builder and Simulator Giving Compliance Teams Direct Control and Faster Rule Deployment
By Lauren Towner · 24 July 2025

The ThetaRay Rule Builder Simulator is changing the way banks and other financial institutions deal with anti-money laundering compliance. AI-powered transaction monitoring and self-service tools have made it accessible to teams to build, test, and put rules into action faster than ever. This advancement streamlines workflows, reduces reliance on IT, and enhances suspicious activity detection strategies.
Designed to streamline compliance processes and reduce operational friction, the Self-Service Rule Builder offers a no-code interface to define complex rule logic — including custom expressions and aggregations, through an intuitive point-and-click workflow. This accelerates response to evolving risks and regulatory updates while reducing operational friction and approval bottlenecks, without relying on IT or vendor support.
Paired with the Self-Service Simulator, teams can safely test and analyze the impact of new rules in a secure environment, before deployment without affecting live systems. Multiple rule versions can be loaded into separate simulations and analyzed alongside AI models, helping institutions find the most effective suspicious activity detection strategies without risking production systems.
These new capabilities are part of ThetaRay’s ongoing mission to equip financial institutions with AI-enhanced tools that strengthen compliance while supporting efficient growth and innovation.
Key Compliance Benefits:
- Autonomy and Speed – Users can build, modify, simulate, and deploy AML rules independently, reducing the rule lifecycle times from weeks to hours.
- Tailored Risk Coverage – Complex rule logic using no-code customization and aggregation, addressing institution-specific compliance needs with precision.
- Safe Testing Environment – Validate new rules in a secure simulation environment before going live, ensuring confidence in compliance decisions.
- Optimized Detection – Simulations help teams evaluate rule and AI combinations for optimal results in detecting financial crime.
- Seamless Production Deployment – Approved simulations can be applied to production with built-in governance and oversight workflows.
Companies in this story: ThetaRay
People in this story: Peter Reynolds, Nitzan Solomon