Surfboard Payments Announces Partnership With Cardstream Group to Deliver Innovative Payment Solutions

Surfboard Payments is pleased to announce a dynamic partnership with Cardstream Group, the UK's largest independent provider of white-label payment Fintech. This collaboration aims to bring an unprecedented embedded payment solution to the UK and other markets, offering a white-label multi-channel platform for ISVs, ISOs, PayFacs and their merchants to make in-person and remote transactions. The partnership will leverage Surfboard Payments' card-present payment technologies with Cardstream's advanced PayFac-as-a-Service and extensive UK network. Together, the two companies will provide merchants with a comprehensive suite of payment solutions both online and in-store, designed to enhance merchant value, efficiency, and customer experience. Key Highlights of the Partnership:

• Innovative Payment Solutions: The collaboration will introduce a seamless payment experience, combining Surfboard’s cutting-edge payment terminals and SoftPOS solutions with Cardstream's robust online payment processing infrastructure and industry-leading PayFac-as-a-Service platform.
• Comprehensive Coverage: Merchants will benefit from a unified platform supporting a wide range of payment methods, including chip and contactless card payments, as well as mobile and online transactions.
• Enhanced Merchant Services: The partnership will enable merchants to offer loyalty programs, run AI-based campaigns, and utilize tokenized card systems for improved customer engagement and retention.
• Streamlined Integration: Surfboard's API-centric platform will allow for easy integration with existing merchant systems, ensuring a smooth transition and minimal disruption to business operations.

Christopher Lindfeldt, Surfboard Payments’ CEO, enthused: "We are excited to join forces with Cardstream to bring our innovative Payment solutions to the UK market. This collaboration represents a significant step in our mission to provide merchants with combined state-of-the-art payment technologies to the European market." Cardstream’s CEO, Adam Sharpe, added: "Embedded payments’ popularity is accelerating rapidly. Merchants want their payment provider right inside their business-critical software. Our partnership with Surfboard adds card-present services to our existing e-commerce technology. Now, software providers and PayFacs can onboard merchants rapidly with a seamless full stack path to revenue". The partnership between Surfboard and Cardstream is set to redefine the payment landscape in the UK, offering PayFacs, ISVs, ISOs and PSPs a powerful, flexible, and white-label solution to meet their merchants’ payment processing needs. This collaboration underscores both companies' commitment to innovation and excellence in the payment industry.