SAMA and Google Sign Agreement to Bring Google Pay to KSA During 2025
By Lauren Towner · 17 January 2025

The Saudi Central Bank (SAMA) and Google signed an agreement to bring Google Pay to Saudi Arabia during 2025 through the national payment system "mada".
This agreement is part of SAMA's ongoing efforts to enhance the digital payments ecosystem in the Kingdom, aligning with Saudi Vision 2030. It reflects SAMA's commitment to developing a robust digital payments infrastructure for transformation into a less-cash dependent society by providing advanced digital payment solutions that align with international standards.
The Google Pay service will provide an advanced and safe way for users to make secure purchases in stores, in apps, and on the web. It will enable users to conveniently add and manage their cards within Google Wallet. The Google Pay service is part of a series of solutions that aim at meeting market needs and advancing Saudi Arabia's position as a global pioneer in FinTech.
About the companies
Saudi Payments
Part of Saudi Arabian Monetary Authority (SAMA) · Website · 23 stories on FF News since 2021
Previously on FF News:
Google Cloud
Part of Alphabet Inc. · Website · 234 stories and 14 video interviews on FF News since 2018
Previously on FF News:
- Sun Life Asia Partners with Google to Deploy Gemini AI Across Regional Advisor Network 13 November 2026
- EXCLUSIVE: "Agent of Change" - Michele Centemero and Eimear Creaven, Mastercard in 'The Paytech Magazine' 11 November 2026
- EXCLUSIVE: "Engineered at the Centre, Personal at the Edge" - Hussam Nasser and Bassel El Sabban, G+D in 'The Paytech Magazine' 5 November 2026
Companies in this story: Saudi Payments, Google Cloud