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Ryft Unveils Omnichannel Payment Platform to Unify Online and in-person Transactions

By Dominic Sow · 13 October 2025

Ryft launches a new omnichannel payment solution unifying in-person and online transactions, led by CEO and Co-Founder Sadra Hosseini, as investors Ingenii VC and Pembroke VCT increase their backing following strong growth.
Ryft, a leading Payment Services Provider (PSP), today announced the launch of its new omnichannel payment solution to unify in-person and online transactions. It marks a major step forward for the PSD2 and FCA-approved payments innovator; empowering marketplaces, franchises, and digital platforms to automate reconciliation and monetise transactions wherever they’re captured. Following Ryft’s impressive growth this year and new product developments, early investors Ingenii VC and Pembroke VCT are doubling down on their initial investments. A single integration point for all payments Historically, businesses have had to procure separate payment solutions from online-focused providers, like Checkout.com, or offline specialists, like SumUp. As a result, omnichannel businesses have suffered demanding end-of-month processes for reconciling and reporting transactions made across various providers. Adyen has, to date, offered the strongest platform for a truly integrated solution. This lack of credible alternatives has left businesses underserved, forced to rely on a single path to unify payment operations. Ryft’s omnichannel payment platform is an alternative to Adyen for businesses seeking the simplicity and speed of an integrated solution at a much lower cost. Ryft’s customers that have switched from Adyen or Stripe have reported remarkable cost savings of up to 70% in payment fees. Offering a single integration point for all payment flows, Ryft enables platforms to:
  • Extend online payment processing capabilities for POS (Point of Sale) and PMS (Property Management Systems) to harmonise in-person and online payments through a single integration.
  • Automate complex flows, like split payments at source.
  • Create a unified white-labelled experience for processing, refunds, and payouts.
  • Monetise every online and in-person transaction through embedded fees or margins.
  • Onboard sellers quickly with a straightforward integration.
  • Access holistic reporting across all transaction types for efficient reconciliation.
  • Future-proof compliance with PCI-compliant hardware and software.
Sadra Hosseini, CEO and Co-founder of Ryft, said: “Since launching our automated online payment solutions, we’ve had repeated calls to bring the same simplicity and speed to integrated payments. Businesses processing both in-person and online payments - whether they’re marketplaces, franchises, or acquirers - have lacked a truly competitive solution, leaving too many relying on cumbersome and unnecessarily complicated end-of-month reconciliations and reporting. With the launch of our omni-channel payment platform, Ryft will enable businesses operating online and in-store to efficiently process, manage, and monetise payments at scale in a secure and compliant way. In turn, allowing them to maximise the value of every transaction.” The launch marks a significant milestone following Ryft’s Series A funding round, announced in April 2025. The company has achieved 60% quarter-on-quarter growth in terms of new clients, with plans to 4x ARR in 2026 with its continued product developments and EU expansion. Fred Ursell, Head of Investments, Pembroke Investment Managers, said: “Our follow-on investment reflects the impressive growth that we've seen from Ryft and our conviction in Sadra, Alex and the team as they tackle one of the most stubborn challenges in commerce: fragmented, costly payments. By unifying online and in-person transactions into a single platform, Ryft is building the payment system that omnichannel businesses need to scale efficiently. Their customer-first approach and relentless execution continue to set them apart in a crowded market.”

Companies in this story: Pembroke, Ryft

People in this story: Sadra Hosseini, Fred Ursell

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