One Million Small Businesses Worldwide Now on Tide
By Lauren Hinton · 4 September 2024

Tide, the UK’s leading business financial platform, has reached one million customers (members) globally, a significant milestone for the Company. This includes 650,000 members in the UK, and 350,000 in India, where it launched in December 2022. Tide entered the German market in May, where it has started to roll out its product proposition.
More than one in 10 (c.11%) small businesses in the UK use the Tide app. Tide provides a service for small businesses which don’t have their own finance function, such as sole traders and smaller limited companies. Tide offers business accounts and related banking services, including a savings account, but also a comprehensive set of highly usable and connected admin solutions including invoicing, accounting and company formations.
In the UK, 75% of Tide’s members are based outside Greater London, with 14% in Northwest England, 10% in the West Midlands, and 11% in Southeast England.
These small businesses typically operate in sectors such as e-commerce and construction, while many solopreneurs work as a driver or courier. In India, about 90% of Tide members are in semi-urban and rural areas, with Uttar Pradesh, West Bengal and Madhya Pradesh representing the top three states.
Today’s milestone underscores Tide's commitment to save SMEs time (and money) when managing their finance and admin.
Highlights:
- More than 1 in 10 UK small businesses on Tide (c. 11%)
- 650,000 members in the UK and 350,000 in India
- 1,800 employees globally, mostly in the UK, India, Bulgaria and Serbia
- Tide appointed George Schmidt, who has been leading the growth function at Tide since 2018, as CEO UK/Europe. He will join Tide CEO, India Gurjodhpal Singh as the second Regional CEO reporting to Tide CEO Oliver Prill.
- Tide also promoted Rebecca Marriot to Chief Risk Officer. Rebecca was Tide’s SVP of Risk and Compliance since 2018 and she will provide global oversight as Tide expands.
- Anna Fromme-Schoen has been appointed as Managing Director of Tide in Germany. Based in Berlin, Anna is working with a growing team to establish and expand Tide's presence in Germany. Anna joined Tide from PayPal Germany.
- UK: In February, Tide launched its first Female Business Owners Index looking into the main issues impacting female-led small businesses. This was part of Tide’s commitment to help 200,000 women launch new UK businesses by 2027.
- India: In April, Tide also launched its first Bharat Women Aspiration Index (BWAI) to highlight the experiences of women entrepreneurs in India’s tier II and beyond cities. Tide is planning to onboard 500,000 women-led businesses in India by 2027.
Companies in this story: Tide
People in this story: Oliver Prill