Nous Appoints Former Starling and Arm Executive Michelle Stewart as Head of Finance
By Lauren Towner · 10 July 2026
In brief: Nous has appointed former Engine by Starling executive Michelle Stewart as its first Head of Finance to support the rapid growth of its agentic AI household spending platform.
| New Hire | Michelle Stewart |
|---|---|
| Previous Company | Engine by Starling |
| User Growth | Thousands of households daily |

Quick Summary
Nous has appointed Michelle Stewart as its first Head of Finance to scale its agentic AI platform. Stewart, formerly of Engine by Starling and Arm, will lead financial strategy as the company manages routine spending and automated bill switching for thousands of UK households daily.
How Does Michelle Stewart’s Appointment Support Nous’s Growth?
Michelle Stewart brings over a decade of high-growth technology experience to the senior leadership team. Having previously served as Finance Director at Engine by Starling, she possesses a deep understanding of fintech market dynamics and the complexities of scaling venture-backed companies. Her background includes:
- Leading finance and investor relations at Qogita.
- Executing M&A and venture investments at semiconductor giant Arm.
- Six years of investment banking expertise at Citi across London and New York.
Strategic financial oversight is critical as Nous transitions from its successful Beta phase into a category-defining company. Stewart’s expertise in corporate development will be pivotal as the firm manages the influx of thousands of households joining the platform every single day.
What Role Does Agentic AI Play in Household Finance?
Agentic AI represents the next frontier of consumer fintech, moving beyond simple data visualization to autonomous action. Nous utilizes this technology to act as a pioneering AI agent that proactively manages household bills. By automatically identifying overpayments, the platform removes the manual burden of supplier interactions and contract switching.
"Nous is tackling a problem that almost every household recognises, using agentic AI in a genuinely practical way. The opportunity to help build a category-defining company at this stage of its journey was incredibly compelling. I'm excited to be joining such an experienced team and helping support the company's next phase of growth." said Michelle Stewart.
The platform's ability to find better deals and execute switches without user intervention demonstrates a tangible use case for AI in the UK cost-of-living crisis, delivering direct time and money savings to its users.
How is Nous Scaling in the UK Fintech Market?
Since emerging from its Beta testing phase last year, Nous has demonstrated sustained growth metrics that necessitate a robust finance function. The company is currently seeing thousands of new users onboard daily, signaling a massive appetite for automated bill management. By focusing on routine spending, Nous is positioning itself as an essential financial utility rather than a discretionary app.
"Michelle has an exceptional track record helping ambitious technology businesses navigate periods of rapid growth. She combines deep financial expertise with a genuine understanding of what it takes to build and scale venture-backed companies, making her an outstanding addition to our leadership team. We're delighted to welcome her to Nous as we continue to execute our ambitious growth plans." said Greg Marsh, co-founder and CEO of Nous.
FF NEWS TAKE:
The hire of a heavyweight like Michelle Stewart from Engine by Starling strongly suggests that Nous is preparing for a significant institutional funding round or rapid international expansion. While many firms talk about agentic AI, Nous is one of the few successfully applying it to consumer routine spending. This move definitely moves the needle, signaling that the 'AI agent' era of fintech is maturing into a serious, scale-ready sector.
Frequently asked questions
Who is the new Head of Finance at Nous?
Michelle Stewart is the new Head of Finance at Nous. She joins the pioneering AI agent from Engine by Starling, where she served as Finance Director. Stewart brings over a decade of experience in high-growth technology, including senior roles at Arm and Citi.
What does the Nous AI agent do for households?
Nous is an agentic AI platform that manages routine spending for UK households. It automatically identifies where customers are overpaying on bills and subscriptions, finds better deals, and handles all interactions with suppliers to save users time and money.
How fast is Nous growing?
Since emerging from its Beta phase in 2025, Nous has experienced sustained growth. The company currently reports that thousands of new households are joining the platform every day to automate their bill management and routine spending.
About the companies
Citi
Website · 172 stories and 12 video interviews on FF News since 2020
Previously on FF News:
- EXCLUSIVE: "What We Build and What We Buy" - Biswarup Chatterjee, Citi Services in 'The Paytech Magazine' 9 November 2026
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Qogita
1 story on FF News since 2026
Companies in this story: Citi, Starling, Qogita, ARM, Engine by Starling, Nous
People in this story: Michelle Stewart, Greg Marsh