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Tribe Payments Partners with EWPN to Drive Diversity in Lithuania's Fintech Sector

12 August 2026

Press Release: Tribe Payments Partners with EWPN to Drive Diversity in Lithuania's Fintech Sector | Featured Image by FF News

Quick Summary

Tribe Payments has launched a year-long partnership with the European Women Payments Network (EWPN) to improve diversity and career progression in fintech. The initiative focuses on the Lithuanian fintech sector, where women currently hold only 28% of board positions, providing mentorship and networking opportunities.

How Does Tribe Payments Support Diversity in Fintech?

Tribe Payments is tackling gender representation gaps by integrating its leadership into the EWPN’s Country Ambassador network. Rūta Kairytė, Tribe’s Commercial Director for Northern Europe, has been appointed as the EWPN Country Ambassador for Lithuania. This role involves bridging the gap between local talent and international networks to ensure women have access to decision-making roles.

  • Silver Sponsorship of the EWPN 2026 Annual Conference.
  • Hosting local meet-ups at Tribe’s Kaunas engineering hub.
  • Facilitating conversations on pay equity and leadership.

By leveraging its Kaunas engineering hub, which employs over 150 people, Tribe is creating a physical and professional space for honest career conversations. The company leads by example, with women making up two-thirds of senior management, demonstrating that diverse leadership is a viable and successful business model.

What Challenges Face Women in the Lithuanian Payments Industry?

Despite Lithuania's reputation as a growing fintech hub, the European Institute for Gender Equality reports that women occupy fewer than three in ten board seats. The partnership aims to provide the strategic responsibility and networking experience necessary to move women into executive positions. The initiative addresses specific hurdles such as returning to work after childcare and negotiating competitive compensation.

FF NEWS TAKE:

This partnership between Tribe Payments and EWPN moves the needle by moving beyond performative diversity statements to localized, actionable support. By focusing on Lithuania—a critical European fintech hub—and empowering a high-ranking executive like Rūta Kairytė to lead, Tribe is addressing the structural barriers that prevent women from reaching the C-suite. It is a bold commitment to industry-wide equity.

Companies in this story: Tribe, Project Nemo, TrisPay Payments, UnionPay International, Discover, EWPN, Visa, European Institute for Gender Equality, American Express, European Women Payments Network, JCB, Mastercard

People in this story: Blayne Pereira, Nadia Edwards-Dashti, Rūta Kairytė, Kris Foster

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