New Report From 11:FS and GoCardless Predicts Open Banking Adoption Trends Over Time, as Almost a Quarter of UK Businesses Already ‘Very Familiar’ With the Technology
By Lauren Towner · 24 October 2024

Open banking adoption is on the rise and gaining momentum -- but its development is at a pivotal point if the technology is to reach true ubiquity, according to a new report released by consultancy 11:FS and bank payment company GoCardless.
Through a survey of nearly 1,000 UK businesses, the study reveals that almost a quarter (23%) say they are ‘very familiar’ with open banking. Those who are currently using it or have done so in the past have experienced a range of benefits: Nearly half (48%) cite ‘faster payments’ as the biggest advantage, followed by better visibility into payments (35%) and reduced payment fraud (35%).
Adoption is uneven but the appetite is there
In addition to quantitative insights, the report, titled “How to Take Open Banking Payments Mainstream”, also includes in-depth interviews with payment experts and a range of organisations including those from financial services, utilities, telecommunications and charities.
Analysis indicates that adoption is highest in sectors with clear cost savings from card payments, such as credit and lending and others with high-value transactions, and software companies with more recurring, online payments.
The report also predicts that construction, consumer goods and media will be among the next verticals to adopt, with education, professional services, utilities and others following on. Retailers and hospitality -- traditionally businesses with a higher proportion of in-person transactions -- are not forecast to introduce open banking payments until at least 2027.
Overall, however, a majority of UK businesses express interest in trying open banking payments, with over three quarters (77%) saying they’re ‘likely’ to introduce it over the next two years.
Obstacles remain but the path is visible
Despite open banking users reaching 10 million earlier this year, mass adoption is not yet on the horizon. The report identified six key obstacles currently blocking the way, including the need to further develop open banking infrastructure, improving and harmonising the customer experience, and a full rollout of VRPs.
The report highlighted VRPs as the ‘hero functionality’ that will enable open banking to go mainstream. This would make open banking payments a viable alternative to cards, covering common ‘card-on-file’ transactions.
Other recommendations include:
- providing a commercial incentive for banks to improve their processes beyond the mandatory minimums
- encouraging open banking payment providers to work together to establish a recognisable and ubiquitous brand that helps to raise awareness and engender trust
About the companies
GoCardless
Part of Mollie · Website · 115 stories and 2 video interviews on FF News since 2021
Previously on FF News:
- UK Late Payments Surge 24% as Research Exposes Growing Divide in Consumer Lending 12 November 2026
- Mollie Launches Renewed Pay by Bank Solution Powered by GoCardless Technology 6 October 2026
- EXCLUSIVE: "A New Rail Journey" - Stuart Bailey, Lloyds Banking Group in 'The Fintech Magazine' 1 October 2026
11:FS
Part of 11:FS Holdings · Website · 20 stories and 18 video interviews on FF News since 2017
Previously on FF News:
- US Bank and SoFi Lead 11:FS Pulse’s First US Mobile Banking App Rankings 5 October 2026
- David Brear Appointed CEO of Kinsworth to Launch Integrated Digital Wealth Platform 14 August 2026
- FF Tattoo Studio at Money20/20 Europe 2026: How digital banking transformation is evolving with David Brear of 11:FS 8 July 2026
Companies in this story: GoCardless, 11:FS
People in this story: Benjamin Ensor, Paul Stoddart