New Loqbox Data Reveals UK Credit Score Interest
By Lauren Hinton · 12 December 2023

In a comprehensive analysis of its proprietary data and Google Trends data, Loqbox, a Bristol-based financial wellbeing business, has published insights into the geographical locations and annual time periods when credit scores become a heightened concern for people in the UK.
By publishing its findings, Loqbox aims to shed light on how the fluctuating economic landscape is impacting consumer behaviour and financial confidence.
Among notable trends, the search term ‘How to save money on gas and electricity’ witnessed a staggering 300% increase from January 2022 to November 2023, indicating a pressing need for improved financial support among consumers.
Geographically, certain areas in the UK exhibited the highest proportional search volume for the term ‘credit score’. Raunds, Barking, Kippax, Wigan, Salford, Luton, Stapleford, Burton Upon Stather, Grimsby, and Wembley emerged as the top 10 locations expressing heightened concern about their credit scores.
Moreover, Loqbox’s analysis revealed a seasonal pattern in consumer credit score interest. Following a gradual decline in the search term throughout 2022, there was a significant jump from the final week in December 2022 to January 2023. This has been a consistent trend for the past five years, with the annual surge likely attributed to consumer anxiety following holiday spending or New Year’s resolutions for stronger financial wellbeing and the desire to reach new financial goals in the year ahead.
Intriguingly, the search term ‘Loqbox’ itself has experienced an extraordinary 1,800% increase over the past five years, signalling a growing awareness and interest in the innovative financial wellbeing solutions Loqbox has to offer.
Other Key Findings:
- In April 2022, the energy crisis led to household energy bills surging by 54%. Simultaneously, economists predicted an impending recession, prompting an increase in searches for ways to improve financial standing and protect credit scores.
- By March 2023, Full Loqbox membership sign ups were up by more than 15% compared to the previous year. This coincided with calls for the Chancellor to extend the Energy Price Guarantee, as household energy bills were scheduled to reach £3,000 annually from April.
- British consumer morale rose in June 2023, reaching its highest level since January 2022. This marked a shift in sentiment as households grew more optimistic about the economy, and it correlated with a dip in Loqbox membership signups.
Companies in this story: Loqbox
People in this story: Gregor Mowat