Dimply Launches AI Financial Advisor Holi and New Experience Builder for Institutions

Dimply has launched Holi, an AI financial advisor, and an AI Experience Builder to help financial institutions deploy generative AI while maintaining strict compliance. By separating AI-driven interaction from core financial calculations, the platform addresses the critical industry challenge of ensuring accuracy and accountability in automated customer experiences.

What was announced

Dublin-based Dimply has introduced two new AI-powered products designed to integrate artificial intelligence across the customer journey. The first, Holi, is an AI financial advisor that provides personalised responses to customer queries. Unlike generic AI models, Holi utilizes specific customer data held by the financial institution and relies on the institution’s own calculation engine to perform financial tasks, rather than the AI model itself. This ensures that the underlying logic remains within the bank's controlled environment. Holi is also designed to hand off interactions to human service or sales agents if a query falls outside its predefined scope, while maintaining a full audit trail of conversations and calculations.

The second product, Dimply’s AI Experience Builder, allows product teams to design customer journeys using natural language instructions. By describing requirements in a written brief, teams can generate pages, branching logic, and the necessary calculations for new digital experiences. The tool incorporates a three-tier compliance review process covering design, legislation (such as consumer protection standards), and product suitability. Once a journey is approved and versioned, it can be deployed across various digital channels or within Holi itself. Both products are available as of 12 November 2026 and are intended to help institutions scale their AI capabilities without losing control over regulatory and financial accuracy.

"Financial institutions have to be able to stand over the answers they give their customers, whether those answers come from a person or an AI agent. That means knowing where the information comes from, how every calculation is made and which processes have been approved."

Jac Dunne, CEO of Dimply

The companies involved

Dimply is a Dublin-based fintech that provides a Financial Experience Platform designed to unify customer information, financial calculations, and compliance rules. The company operates within a robust Irish fintech ecosystem that includes significant support from Enterprise Ireland, a government agency responsible for the development and growth of Irish enterprises in world markets. Enterprise Ireland has been a frequent focal point of regional fintech development, often appearing in reports regarding the scaling of local technology firms.

The broader investment and support landscape for firms like Dimply includes players such as Delta Partners and Furthr VC, which focus on high-growth technology sectors within Ireland and beyond. Dimply’s market position is defined by its focus on the "experience" layer of financial services, attempting to bridge the gap between complex back-end legacy systems and the modern, conversational interfaces that retail customers increasingly expect from their service providers.

What FF News has reported before

FF News has closely tracked the rise of the Irish fintech sector, noting that the Irish Fintech Industry Continues to Experience Remarkable Growth, Defying Global Trends. This momentum was evident at major industry events where Irish Fintech Makes Its Mark at Money20/20 Europe With Major Partnerships With Global Companies Including Deutsche Bank and Global Payments. Our coverage also extends to the broader regulatory and funding environment in the region, such as when the Irish RegTech Start-Up Customs Window Closes £670k Seed Funding Round to Target UK Market and executive moves like when Shane Flatman Appointed to Fund Recs APAC Role.

What this means

This launch addresses the primary anxiety preventing tier-one banks from fully committing to generative AI: the "black box" problem. By decoupling conversational AI from underlying financial calculations, Dimply is offering a safeguard against the hallucinations that have plagued generic Large Language Model (LLM) implementations in finance. The inclusion of an automated compliance review process puts pressure on traditional consultancy-led models, which are often too slow for modern product cycles. The industry must now determine whether regulators will view AI-generated compliance notes as a valid audit trail or if this merely adds another layer of complexity to the oversight process.