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Meta Scam Epidemic: UK Worst for WhatsApp Scams in Europe, Revolut Data Reveals

By Lauren Hinton · 31 March 2025

Meta Scam Epidemic: UK Worst for WhatsApp Scams in Europe, Revolut Data Reveals
Revolut, the global fintech with over 11 million UK customers and more than 50 million globally, has today revealed that UK consumers are being devastated by WhatsApp scams, losing on average £2,437, despite the perceived security that encrypted messaging provides. Revolut’s analysis showed that Brits are the most vulnerable to WhatsApp fraud, ranking the worst affected in Europe in 2024. The rising number of WhatsApp scam cases shows a likely misconception amongst consumers: encrypted messaging platforms like WhatsApp, while private, offer little protection against fraud, and are being actively targeted by criminals. Revolut’s analysis of fraud data across its European markets showed:
  • UK leads Europe in WhatsApp scams: The UK had the highest number of WhatsApp scam cases per thousand customers in Europe in 2024 (see top ten ranking below)
  • WhatsApp scams continue to surge: Scams originating on WhatsApp skyrocketed by 33% from H1 to H2 2024, and made up 21% of all all reported UK fraud cases in 2024
  • Significant financial losses: The average loss per WhatApp scam was £2,437, substantially more than the £478 average loss from Facebook scams
  • Platform change: Fraudsters are increasingly targeting WhatsApp users, moving away from other platforms. Facebook scams fell by 31% from H1 to H2 2024, whilst Instagram scams increased by 16% during the same period
  • Top scam types: Job and Investment scams (51% and 38% of total cases respectively) were the most financially damaging frauds originating on WhatsApp
  • Google leads the fight against fraud: Google platforms accounted for 0.09% of all fraud cases, proving big technology companies can successfully tackle fraud at its source.
Revolut today released its third Consumer Security and Financial Crime Report, revealing the rapidly evolving tactics of fraudsters across its markets. The report highlights that Meta platforms remain the biggest source of all scams globally (58%) in 2024.  Woody Malouf, Head of Financial Crime at Revolut, commented: “The illusion of security on encrypted messaging apps like WhatsApp is being ruthlessly exploited by criminals. We’re seeing consumers increasingly letting their guards down to messages received on WhatsApp more than any other platform, perhaps due to the belief that if someone has their number, they have a legitimate reason for getting in contact. The significant financial losses, particularly from job and investment scams, demonstrate the devastating impact these frauds are having on individuals. Encryption does not equate to immunity from scams. WhatsApp has a fundamental responsibility to protect its users, and their current approach is clearly failing.” Revolut is demanding: Shared reimbursement: Social media companies commit to sharing reimbursement for victims of scams originating on their platforms. The current status quo, where financial institutions are left to fight fraud alone, remains unacceptable.
  • Customer education: Increased public awareness campaigns to educate consumers about the risks of WhatsApp scams.
  • Proactive Intervention, Not Reactive Measures: More stringent verification processes across all Meta platforms for advertisers and content creators, robust AI-driven monitoring, and seamless collaboration with financial institutions and law enforcement.
Revolut takes fraud and the industry-wide risk of customers being coerced by organised criminals, incredibly seriously, and in 2024 alone, Revolut prevented over £600 million in potential fraud against its customers. The business continually enhances security features, this year launching in-app calls to help customers quickly expose impersonation scams, as well as implementing real-time AI fraud detection systems, transaction limits, biometric authentication requirements and providing educational resources to help consumers stay informed about potential risks.

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