LiveMore Appoints Danielle Wilson as Chief Commercial Officer to Drive Later Life Lending Growth

Specialist lender LiveMore has appointed Danielle Wilson as Chief Commercial Officer to lead its commercial and partnership strategy. For fintech professionals, this move signals an aggressive growth phase for a lender targeting the underserved 50-plus demographic, leveraging Wilson’s experience in AI and SaaS to scale its mortgage solutions for older borrowers.

What was announced

LiveMore has appointed Danielle Wilson as Chief Commercial Officer, marking one of three major leadership hires intended to accelerate the lender's growth trajectory. Wilson joins the executive team from pensions software provider Mantle, where she also served as Chief Commercial Officer. Her professional background includes senior commercial and partnership roles at AI firm V7, as well as fintech companies GoCardless and Liberis. At LiveMore, she is tasked with shaping commercial and partnership strategy across sales, product development, marketing, and risk management.

The lender focuses on the later-life market, providing mortgage solutions for individuals aged 40 to over 90. LiveMore currently supports more than 6,000 customers and maintains a network of over 3,700 registered broker firms. Its product suite is extensive, featuring more than 250 options including Capital & Interest, Term Interest Only, Retirement Interest Only (RIO), Part & Part, and Equity Release solutions. To assist intermediaries in navigating this range, the company utilizes its proprietary Mortgage Matcher® tool. This technology calculates maximum borrowing potential based on a client’s specific income and expenditure, aiming to simplify the affordability assessment for brokers working with older borrowers whose financial profiles may be more complex than those of younger applicants.

"What attracted me to LiveMore was the opportunity to combine a strong commercial growth opportunity with a mission that really matters. My experience spans fintech, lending, SaaS and AI, and I've spent much of my career building partnerships, products and new routes to market that help businesses grow."

Danielle Wilson, Chief Commercial Officer at LiveMore

The companies involved

LiveMore, also known as LiveMore Capital, is a specialist lender founded by CEO Leon Diamond. The firm has carved out a specific niche within the UK mortgage market by addressing the "later life" segment, which has historically been underserved by high-street banks due to age-related lending restrictions. Unlike traditional lenders that often implement strict age caps on mortgage terms, LiveMore provides a range of products designed for borrowers from age 40 through to 90 and beyond.

The company positions itself as a challenger to the traditional lending model, emphasizing flexibility in how it assesses affordability and risk for older homeowners. By offering an integrated range of products—from standard interest-only mortgages to equity release—LiveMore aims to provide a continuous path for borrowers as they move through different stages of retirement. The firm operates primarily through an intermediary model, relying on a large network of registered broker firms to distribute its products. This strategy is supported by internal technology like the Mortgage Matcher®, which is designed to handle the nuances of pension income and diverse expenditure patterns common in older demographics.

What FF News has reported before

FF News has previously tracked LiveMore’s efforts to secure diverse funding sources to support its lending activities. The firm recently reached a significant financial milestone when LiveMore Secures £212 Million in Third Social Bond Securitisation for Older Homeowners. This transaction represented the company's third residential mortgage-backed security (RMBS) issuance, highlighting its ability to attract institutional capital to the later-life lending sector. These securitisations are a core component of the company's strategy to maintain a stable liquidity pool, allowing it to offer a broad range of products to borrowers who are often excluded from the mainstream mortgage market due to their age or income structure.

What this means

The appointment of a Chief Commercial Officer with deep roots in AI and SaaS suggests that the later-life lending sector is moving beyond simple product diversification and into a more tech-heavy competition. As the UK population ages, the "silver economy" represents a massive, yet complex, opportunity for fintechs. Traditional lenders are under increasing pressure to adapt their rigid affordability models or risk losing this high-equity demographic to specialists like LiveMore. The challenge for the sector remains the integration of complex pension data into automated underwriting. Wilson’s background in pensions and AI will likely be the litmus test for whether specialized lenders can truly scale through automation without losing the nuance required for older borrowers.