Intuit and College Board Launch Free Financial Literacy Tools for New AP Business Course
By Lauren Towner · 31 July 2026

Quick Summary
Intuit and College Board have partnered to provide free financial literacy tools for the new AP Business with Personal Finance course. This initiative integrates real-world software like TurboTax and QuickBooks into high school classrooms, helping students master essential money management and entrepreneurship skills before entering adulthood.
How Does the Intuit and College Board Partnership Improve Financial Literacy?
The collaboration addresses a critical gap in the American education system where, despite 30 states requiring personal finance education, many students graduate without practical money skills. By integrating Intuit’s fintech ecosystem into the AP curriculum, the partnership provides hands-on simulation tools that mirror real-world financial decisions. This approach moves beyond theory, allowing students to practice filing tax returns and managing credit using the same platforms used by millions of professionals.
- 24 interactive exercises designed to reinforce core business and finance concepts.
- Access to industry-standard software including TurboTax, QuickBooks, and Mailchimp.
- A comprehensive financial-planning project where students advise a fictional family on retirement and housing.
What Results Has the AP Business with Personal Finance Course Delivered?
While the course launches nationwide this fall, the curriculum is designed to provide college-level business credit and employer-endorsed credentials. This dual benefit ensures that students are not only academically prepared but also possess marketable workforce skills. Research cited by Intuit shows that 88% of parents believe financial literacy should be a core subject, and this course directly answers that demand by reducing the 12-hour weekly burden teachers face when creating their own instructional materials.
- 100% free resources available to all educators, regardless of official AP status.
- Eligibility for college credit upon successful completion of the yearlong course.
- Alignment with National Standards for Personal Finance education.
How Do Real-World Simulations Prepare Students for the Workforce?
By using activity-based lessons, students engage in simulations that cover the full spectrum of modern business disciplines, from marketing to accounting. The Financial Advisor Project specifically tasks students with building strategic plans for education and charitable giving, fostering long-term financial confidence. This practical application ensures that when students face high-stakes decisions in their personal lives or careers, they have already mastered the fundamentals in a controlled, educational environment.
FF NEWS TAKE:
This partnership between Intuit and College Board significantly moves the needle by standardizing financial literacy through the prestigious AP program. By putting real fintech tools into the hands of students, Intuit is effectively building brand loyalty while solving a massive societal gap. This isn't just a curriculum update; it's a strategic workforce development play that equips the next generation with the digital fluency required for the modern economy.
Companies in this story: QuickBooks, Intuit Enterprise Suite, TurboTax, Council for Economic Education, Jump$tart Coalition for Personal Financial Literacy, Mailchimp, Credit Karma, College Board, Intuit
People in this story: Jennifer Mulhern, Dave Zasada