GFT Teams Up with Google Cloud to Launch ‘GenAI Intelligent Assistant’
By Lauren Hinton · 8 April 2024

Projections show that the global AI adoption rate could grow as much as 40% between 2023 and 2030.
This anticipated growth is a fitting context for the announcement of an innovative offering that sees Google Cloud’s Industry Value Networks and GFT combine efforts, along with independent software vendors (ISVs), to bring forward a new GenAI Intelligent Assistant for banks to support their customer service.
The GenAI Intelligent Assistant is a conversational interface, built on Google Cloud’s Generative and Vertex AI technologies, utilising advanced large language models (LLMs) to give banking customers immense flexibility on the questions they can ask and have answered by the AI-powered assistant.
Real use case, real benefits
Discussions around AI, with a focus on GenAI, have been widespread and constant for a number of years, with businesses and consumers now keen to see real use cases of this innovative technology in action. Today’s announcement brings forward one of those all important use cases.
Some of the ways that the GenAI Intelligent Assistant will benefit banking customers:
- Reduced costs: Banks will be able to take advantage of this offering to answer customer queries and not having to rely on an army of customer support staff.
- Improved customer service: GenAI-supported customer relations and engagement means consumers can get quicker access to secure services, improving customer engagement and satisfaction.
- Employee engagement: With the GenAI assistant, employees can focus on high value tasks, rather than repetitive actions, thereby developing into more comprehensive roles within the business.
About the companies
Google Cloud
Part of Alphabet Inc. · Website · 234 stories and 14 video interviews on FF News since 2018
Previously on FF News:
- Sun Life Asia Partners with Google to Deploy Gemini AI Across Regional Advisor Network 13 November 2026
- EXCLUSIVE: "Agent of Change" - Michele Centemero and Eimear Creaven, Mastercard in 'The Paytech Magazine' 11 November 2026
- EXCLUSIVE: "Engineered at the Centre, Personal at the Edge" - Hussam Nasser and Bassel El Sabban, G+D in 'The Paytech Magazine' 5 November 2026
Companies in this story: GFT, Google Cloud
People in this story: Dean Clark, Carlton Hopper