GFT AI.DA Marketplace: the faster way to utilise AI
By Georgia Stubbs · 2 October 2023

GFT already generated 30 percent growth with artificial intelligence (AI) in 2022. Now the digital transformation group is sharpening its focus on this technology of the future.
GFT has implemented over 200 AI projects for its clients in recent years. In 2022 alone, revenue of €50 million was generated with AI and data platforms. In order to best serve the rapid growth in client demand for predictive and generative AI technology, the company is now launching GFT AI.DA Marketplace – whereby AI.DA stands for Artificial Intelligence & Data. With its comprehensive use case library, methodologies, reference architectures and preconfigured solutions, GFT AI.DA Marketplace accelerates the design and implementation of AI-based applications. At the same time, GFT is continuing to expand its expertise in this area: with a broad-based internal “AI first” programme, all GFT talents are being trained in the use of AI. This is expected to enhance productivity in all areas of the company.
“Over the past few years, our clients have invested heavily in the modernisation of their platforms. With intelligent AI solutions, they can now leverage their benefits exponentially,” says Marika Lulay, CEO of GFT. “With GFT AI.DA Marketplace, we help clients with the fundamental challenge of choosing the right combination of AI solutions. We integrate the use of data platforms to raise productivity, but also to improve the end-user experience.”
Intelligent agent
One example of the potential of the new AI solutions offered by GFT AI.DA Marketplace is the GFT Banking Agent. This virtual assistant enables bank customers to conduct almost all banking transactions using colloquial language, thus saving considerable time. In turn, banks can use it to significantly improve their customer service while at the same time raising efficiency. According to GFT, the solution can be implemented within three months. Further highlights of the GFT AI.DA Marketplace modular system:
- GFT Visual Inspection makes quality control fast, easy and effective.
- GFT Fraud Detection tracks down and prevents unauthorised payments.
- GFT AI Impact Beta simplifies and accelerates software production.
Companies in this story: GFT
People in this story: Marika Lulay