FinTech Wales Announces Leadership Changes as Sarah Williams-Gardener Transitions from CEO to Chair
By Lauren Towner · 13 November 2023

FinTech Wales has today announced the resignation of Sarah Williams-Gardener as CEO, who will move to assume the role of the organisation’s Chair, replacing Louise O’Shea, from January 2024.
As Chair, Sarah will support the new CEO to further develop FinTech Wales’ strategic direction, as well as ensuring the continued robust governance structure of the organisation to maintain its transparency and inclusivity. Having established Wales as a thriving fintech cluster on a global stage, it’s now time for a new CEO to lead FinTech Wales and the Welsh fintech ecosystem through its next chapter, which will be focused on attracting and supporting more fintech organisations to start and scale their business in Wales.
Sarah’s role as Chair will enable her the capacity to build on her previous experience with Government and policy makers, and ensure fintechs in Wales continue to have a voice at Government level.
Prior to joining FinTech Wales as CEO, Sarah was a founding member of Starling Bank. She also spent 17 years at IBM, latterly as Government Affairs Director working with Government departments, as well as working on commercial and innovation projects. Sarah has also held an interim CEO role at charity Hope for Children, and has played a significant role in the market, consumer insights and product design team at Fair 4 All Finance. Aswell as becoming Chair for FinTech Wales, Sarah will continue as a trustee for Surviving Economic Abuse.
During Sarah’s tenure as CEO, FinTech Wales has experienced significant success, exponential growth and numerous milestones. It has:
- grown the membership substantially by over 150%,
- supported 22 startups through FinTech Wales’ accelerator programme, The Foundry, achieving over £20 million investment for Welsh fintech startups who in turn have created over 150 highly skilled jobs in Wales,
- created an established skills strategy to ensure a constant pipeline of talent required by Welsh fintechs seeing over 100 people re-trained and work-ready for fintech and tech roles per year,
- secured £1.6million investment from Cardiff Capital Region,
- and ensured Wales was recognised globally in the Kalifa Review as a hub of fintech excellence in its own right, as well as part of Team GB’s capabilities.
Companies in this story: Fintech Wales
People in this story: Louise O’Shea, Sarah Williams-Gardener