Finova Unveils New Brand as its Technology Powers 1 in 5 UK Mortgages

By Dominic Sow · 1 May 2025

Finova, one of the UK’s leading mortgage and savings technology providers, today launches its new brand identity following a transformative year of strategic growth. The rebrand follows the merger with MSO (a carve out from Iress), funded by investment from Bain Capital Tech Opportunities, Octagon Capital and the Finova management team. The two businesses now operate under a single unified brand - Finova - and will continue to support more than 60 banks, building societies, specialist lenders and equity release providers, as well as over 550 brokerages across the UK. Finova offers an end-to-end suite of digital solutions spanning mortgage origination, servicing, savings and CRM software. Product suite updates As part of the rebrand, Finova has consolidated and refreshed its product suite: For lenders:

Finova Lending now serves as the umbrella for its mortgage origination platform, offering two options; its award-winning whole-market lending solution (formerly Apprivo), and MSO, the UK’s most popular residential origination platform.
Decisioning (formerly Optimo) offers advanced, adaptable decisioning tools that help lenders assess risk, adjust product parameters, and streamline processing. It is available fully integrated into Finova Lending or as a stand-alone solution that can integrate with other origination systems - even those that compete with Finova Lending.

Finova’s existing products for lenders - Savings, Servicing, and Intermediary Manager - retain their names and remain core parts of the Finova suite. For brokers:

Broker CRM continues to provide a dedicated CRM platform specifically designed for intermediaries.
Broker Payments, formerly finova Mortgage and Payment Services, remains Finova’s solution for managing payment flows between lenders and brokers.

Powering 1 in 5 UK mortgages In a significant milestone for the business, Finova’s technology now powers one in five UK mortgages, reinforcing its position as a trusted technology partner to lenders and brokers across the country. The business currently supports almost half of the top 50 residential mortgage lenders, including Yorkshire Building Society, Coventry Building Society, and Metro Bank, representing £39.6 billion in residential lending volumes. Finova’s technology now manages nearly £50 billion in loans and savings and underpins the digital servicing of more than 650,000 borrower accounts across the UK. In the equity release sector, Finova powers eight of the UK’s leading providers, including Legal & General, Aviva, more2life, OneFamily, LV=, Standard Life, Prudential, and Responsible Lending. This accounts for an estimated 70% of equity release lending activity nationwide. Paraag Davé, Executive Chair of Finova, commented: “This is a new era and defining moment for Finova, following a year of significant transformation for the business. Our rebrand reflects our scale, momentum and ambition to continue powering the future of mortgage and savings technology. “The combination of Finova and MSO creates an unparalleled platform offering modern, cloud-native solutions to lenders of all sizes. With over £50 billion in lending now flowing through our platforms each year, we are proud to sit at the heart of the UK mortgage industry’s digital evolution.”

Companies in this story: finova

People in this story: Paraag Davé

Finova Unveils New Brand as its Technology Powers 1 in 5 UK Mortgages

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