Experian and RVU Join Forces to Boost Customer Eligibility

Experian RVU Partnership is going to help millions of UK consumers get better credit by using real-time open banking data. This partnership lets users get more personalised credit offers and make better financial decisions by combining Experian's financial data with RVU's price comparison brands, such as Uswitch, Money.co.uk, and Confused.com. RVU, home to major brands including Confused.com, Uswitch and money.co.uk, will utilise Experian’s Eligibility Solution to further enhance their customers’ ability to pick the most appropriate consumer credit product for their circumstances across their websites, boosting approval rates and transparency. RVU can now offer:

• More personalised, appropriate, based on a full-view of the customer’s financial behaviour 
• Enhanced application process and customer journey helping to reduce drop-out rates
• Improved transparency for credit limits and interest rates before application, so consumers can choose the right product with confidence  

This Experian RVU partnership helps close the gap in improving credit eligibility, especially for people with limited or changing credit histories. Building on the existing relationship between the two companies, this marks the first time that consumer credit comparison on Confused.com will be powered by Experian technology. All of its consumer credit cards and loans channels across all RVU brands will now be supported by Experian. David Bates, Managing Director of Credit and Verification Services, Experian UK&I, said: “RVU serves millions of customers across its brands and it can now match more people with the right financial products for their circumstances with greater accuracy and less friction. “Experian technology and data helps financial services companies have the most granular, comprehensive view of their applicants, enabling more approvals and better outcomes for both consumers and lenders.” Paul Ingles, Chief Technology Officer at RVU, said: “At RVU, our mission is to help people make confident financial decisions and our latest partnership with Experian will further enhance tailored and accessible credit card and loan comparison results.  “By integrating enhanced eligibility technology across our platforms, we’re giving customers greater transparency and better understanding of approval processes, helping them access the consumer credit card and loan products that are right for them with greater clarity and ease.” To find out more about Experian’s Eligibility Solution visit: Experian Price Comparison Services | Experian Business. With the Experian RVU Partnership, UK consumers stand to benefit from smarter, data-driven lending opportunities made possible by open banking insights and clear comparison tools.