eToro Unveils AI-First Mobile App and 'Tori' Agent to Revolutionize Social Investing

Quick Summary

eToro has launched a new AI-first mobile app featuring 'Tori,' a proactive AI agent designed to deliver personalized market insights. The update introduces agentic trading, sub-accounts for goal-based investing, and a professional desktop platform, 'eToro Edge,' to enhance the social investing experience for 40 million users.

How Does the New eToro App Use AI to Improve Investing?

The AI-first mobile app centers around Tori, a proactive AI agent that eliminates the need for manual data digging. By analyzing the collective human insight of millions of users, Tori provides real-time portfolio signals and explains market movements directly via the app, WhatsApp, or Apple Watch. This proactive intelligence model ensures that retail investors receive tailored information exactly when it becomes relevant to their specific holdings.

• Proactive Market Signals: Tori identifies the 'why' behind price volatility instantly.
• Multi-Channel Access: Insights delivered via WhatsApp and Apple Watch for constant connectivity.
• Personalized Data: Redesigned asset pages allow users to customize their primary data views.

“Our AI is built on the real decisions and track records of millions of investors. An intelligence that’s hard to replicate,” said Yoni Assia, Co-founder and CEO of eToro. “By bringing AI and our community together, we’re helping people invest with greater knowledge and confidence. For nearly two decades we’ve worked to give everyone a seat at the table, this is the next step.”

What New Features Are Available for Active Traders and Crypto Users?

For high-volume users, eToro launched eToro Edge, a dedicated desktop platform featuring professional-grade charting and advanced analytics. The platform is also embracing agentic trading, allowing investors to deploy AI agents that execute trades 24/7 within dedicated sub-accounts. This allows for sophisticated wealth management strategies that operate autonomously while remaining under the user's ultimate control and oversight.

• eToro Edge Desktop: Built specifically for heavy trading and technical analysis.
• Self-Custody Wallets: Instant setup powered by Zengo technology for direct crypto ownership.
• eToro App Store: A growing ecosystem of third-party trading and analytics applications.

“Agentic trading is accelerating, and our App Store is growing fast. The world of finance never stops changing, and for nearly two decades we've harnessed each shift early, from social investing to crypto, and now AI. And each time, we've put that technology to work levelling the playing field faster for everyday investors,” concludes Yoni Assia.

FF NEWS TAKE:

This announcement significantly moves the needle by transitioning eToro from a social network for traders into a comprehensive AI-driven financial ecosystem. By integrating agentic trading and self-custody, eToro is successfully bridging the gap between traditional retail brokerage and the decentralized future. The focus on proactive AI insights sets a new standard for user engagement that competitors will likely struggle to match without eToro's decades of proprietary social data.