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Ebury Partners With Aston Villa to Power Global Business Operations

By Lauren Towner · 1 July 2025

Ebury Aston Villa Partnership – Global Business Expansion
Aston Villa is pleased to announce Ebury as the club’s Official FX Partner.   The financial technology firm’s global platform will power Villa’s financial tech, optimising operations and strategically growing international business.   Ebury’s proprietary tech, sophisticated data models, and unparalleled money
 flow infrastructure create the one platform for businesses to grow globally. Their extensive experience and tailored solutions are invaluable for businesses looking
 to succeed across borders.   Adrian Filby, Chief Commercial Officer at Aston Villa, said: “We are delighted to
be partnering with Ebury. Their unique blend of innovative financial technology and international trade experience gives us an edge as our talent and fanbase continue to cross borders. Their platform will be invaluable as we move towards the new season.”   Peter Brooks, Global Head of Sports at Ebury, added: “Our partnership with Aston Villa is an exciting expansion for Ebury Sports in the UK market. We’re thrilled for our capabilities and expertise to power the club’s financial tech as they continue
 to succeed at home and abroad. We look forward to a prosperous relationship with one of England’s most historic clubs as we deepen our presence in the Midlands.” The Ebury Aston Villa partnership highlights how fintech and football can join forces to enable global growth, financial efficiency, and strategic collaboration.  

Companies in this story: Ebury

People in this story: Peter Brooks

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