Digital lender Jaja Finance chooses Bud for fast, accurate affordability assessments

Jaja Finance (Jaja) has selected Bud to become its open banking and data intelligence partner. As part of the deal, Bud will support Jaja with its affordability assessments. Their Assess APIs will improve decision-making and drive financial inclusion by giving advisors access to real-time transactions data, rather than traditional credit reference agency data alone. With many households continuing to struggle with the rising cost of living, Jaja’s decision to incorporate transactional data into their credit assessments means they’ll be well placed to support applicants with the right decision at the right time. “We believe our partnership with Bud will make a significant impact on giving people more access to credit and providing them with the tools they need to manage it well,” said Lucas Dalglish, Chief Commercial Officer at Jaja Finance. Eloise Taysom, Bud's VP of Product, believes the partnership will help support Jaja’s mission of ‘making credit simple’. “We’re excited to provide Jaja with our API solution for data categorisation and insight capabilities, which will offer real-time insight into customers’ financial profiles,” said Eloise. “This partnership represents a significant step forward in making credit more transparent and accessible to all.”