Devexperts Launches New AI-Driven Data Analysis Tool, Acomotrade

Devexperts, the global software developer for the capital markets, has announced the launch of its newest AI-driven data analysis solution, Acomotrade. Acomotrade is designed to harness AI-driven insights into user behaviors to help brokers solve one of their most pressing challenges: improving return on acquisition by increasing engagement and reducing early user churn. The solution will initially be available as an opt-in feature for brokers licensing Devexperts’ flagship DXtrade platform. It will aim to tackle retention issues, prolonging average user lifetime, currently estimated to be only 3-4 months across the market, as well as boost first-trade conversion rate – or how many new users actually place an order – currently estimated to be around 20%. Acomotrade looks to achieve this through features including:

• Personal instrument recommendations: With the ability to analyze each trader’s activity and behavioral patterns, the system can suggest instruments, such as watchlists and search bar suggestions, that are likely to match individual interests and trading habits, improving user engagement as well as driving satisfaction.
• Disengagement detection: The system uses large-scale behavioral data to detect early signs of user disengagement. Brokers can then act on these signals through personalized communication or incentives before users drop off entirely.
• User segmentation: Using user representation, Acomotrade can group traders together based on factors such as risk appetite, interests, trading style, or engagement times, helping brokers to personalize and target their approach to suit different trader groups.
• Proactive communications: By combining both implicit and explicit user feedback, user experience can be personalized even further, for example, proactively offering help with issues traders are struggling with; reaching out with content that can assist in trader activity; identifying optimum times to communicate, tailored to individual traders and their habits.

The proactive approaches enabled by Acomotrade are all implemented directly within the trading platform environment and can be customized to fit each broker’s own trading strategies and branding. Based on real, in-platform behavior, and high-quality trading activity data, Acomotrade insights are delivered quickly – with only a few weeks of trading data needed to go live. Acomotrade gives brokers a practical way to strengthen user engagement and retention, directly improving profitability without additional acquisition spend. It will initially be offered as an opt-in feature within the DXtrade platform and we look forward to seeing our clients benefit from the advanced insights and functionalities Acomotrade has to offer, as well as working with our clients to develop these further over time. — Ivan Kunyankin, Data Science Team Lead at Devexperts