Debenhams Launches DebenhamsPay+ to Transform the way Customers Shop
By Dominic Sow · 18 March 2025
Debenhams, Britain’s online department store, today unveils DebenhamsPay+, a powerful new credit payment option designed to give customers complete control over how they shop and pay.
DebenhamsPay+ delivers ultimate flexibility, making every purchase more convenient. Customers can choose to:
- Split It – Available on orders of £15 or more, customers can pay in monthly, interest-free instalments.
- Flex It – Like a credit card, Flex It provides the freedom to pay over a longer period, at representative 29.9% APR variable.
With no upfront payments and the ability to set their preferred monthly payment date, DebenhamsPay+ empowers customers to manage their budgets effortlessly. Signing up takes just minutes, and payments can be managed anytime through the DebenhamsPay+ app or website.
Following a successful trial since January, DebenhamsPay+ is already proving to be a game-changer for shoppers.
The launch marks another major step forward for Debenhams as they continue to build on their momentum. Last week, Debenhams Group announced the expansion of its successful marketplace model across its other brands: Karen Millen, PrettyLittleThing, MAN, and boohoo. These brands will now be powered by Debenhams’ cutting-edge technology, making it even easier for customers to access the brands they love.
Dan Finley, Chief Executive Officer, Debenhams Group, commented:
“We are on a mission to connect people with the brands they love. DebenhamsPay+ is a key part of this journey—offering more choice, more flexibility, and more freedom. Shopping should be seamless, and DebenhamsPay+ makes it easier than ever for our customers to get what they want, when they want it.”
DebenhamsPay+ is available now on Debenhams, with plans to extend it across other Debenhams Group brands in the future. Companies in this story: DebenhamsPay+
People in this story: Daniel Finley