DealHub Appoints Gilad Zubery as CRO as Co-Founder Eyal Orgil Shifts to Product Strategy

DealHub.io has reshuffled its executive leadership team, moving co-founder Eyal Orgil to the role of Chief Product Officer and appointing Gilad Zubery as Chief Revenue Officer. This strategic shift signals a pivot toward deeper AI integration and global go-to-market scaling, critical for fintechs managing complex, multi-layered revenue streams in an increasingly automated economic environment.

What was announced

DealHub has initiated a strategic leadership transition designed to accelerate its product development and global market reach. Eyal Orgil, a co-founder who previously served as Chief Revenue Officer, has transitioned into the role of Chief Product Officer. In this capacity, Orgil is tasked with steering the company’s product vision, specifically focusing on the integration of artificial intelligence to refine revenue orchestration and deal execution. The move places a founder with deep sales expertise at the helm of product strategy, aiming to align technical development with the practical needs of revenue leaders. Under his leadership, the company intends to accelerate investment in AI to enhance predictive insights and optimize deal execution.

Simultaneously, Gilad Zubery has joined the firm as the new Chief Revenue Officer. Zubery arrives with a background in scaling global go-to-market (GTM) teams, having held executive leadership roles at Clicktale and Contentsquare. His mandate involves spearheading DealHub’s international expansion and strengthening its partner ecosystems. Zubery will leverage his experience in business development and global expansion to grow the company's presence in key markets.

The transition supports the continued rollout of DealHub’s business-logic driven engine. This platform manages the entire Quote-to-Revenue workflow, which includes Configure, Price, Quote (CPQ) capabilities, Contract Lifecycle Management (CLM), and Subscription Billing. The company also recently introduced a composable, API-first "Headless Quoting" solution. This technical stack is designed to eliminate delays and errors in the sales cycle, providing a unified flow from the initial acquisition of new business through to customer renewals and ensuring a consistent buyer experience across various revenue streams.

"Eyal's vision for product innovation has been instrumental in building DealHub into the industry leader it is today. His deep understanding of sales processes and extensive sales leadership experience uniquely position him to drive the development of best in class revenue solutions and ensure our continued leadership in the Revenue AI market,"

said Eyal Elbahary, CEO of DealHub.

The companies involved

DealHub operates as a specialized Revenue AI platform, positioning itself as a central hub for managing complex sales-to-revenue operations. Based at dealhub.io, the company provides a suite of tools that bridge the gap between initial sales quotes and final revenue recognition. Its primary offering, the DealHub platform, integrates several critical business functions—CPQ, CLM, and billing—into a single, intelligent workflow. This approach is intended to replace fragmented legacy systems that often lead to data silos and friction between sales and finance departments.

The leadership team includes CEO Eyal Elbahary, who oversees the company’s broader strategic direction, and Gideon Thomas, who serves as CMO. DealHub has distinguished itself in the market through its "DealRoom" feature, which creates a collaborative digital space for buyers and sellers to interact, and its recent move toward headless quoting architectures. By focusing on "Revenue AI," the company aims to provide predictive insights that allow organizations to navigate multifaceted sales landscapes more effectively. The firm competes in a high-growth sector of the fintech and SaaS market, where the ability to automate complex pricing and contract logic is increasingly seen as a competitive necessity for enterprise-level organizations that manage diverse revenue streams.

What this means

The decision to move a co-founder from the revenue office to the product office is a significant indicator of a "product-first" shift in the Revenue AI sector. It suggests that for platforms like DealHub, the next stage of competition isn't just about sales volume, but about the depth of the technical stack—specifically how AI can automate the entire "Quote-to-Revenue" lifecycle. As enterprise sales become more complex with hybrid subscription and usage-based models, legacy CPQ providers are under immense pressure to modernize or risk obsolescence.

This reshuffle places a premium on "headless" and API-first architectures, which allow fintechs to embed quoting logic directly into their own ecosystems. The industry is moving away from standalone tools toward integrated revenue engines. The challenge for the sector now lies in whether these AI-driven insights can truly provide the predictive accuracy promised to CFOs, or if they will remain sophisticated administrative tools. As global markets tighten, the ability to orchestrate revenue without manual friction will likely become the primary differentiator for B2B fintech platforms.