Creditstar Group Enters Everyday Payments with New Monefit Credit Card Launch

Creditstar Group has expanded its consumer finance portfolio in Estonia with the public launch of the Monefit credit card. By moving from instalment loans into everyday card-based spending, the fintech aims to increase customer touchpoints and leverage its existing modular technology to capture a larger share of the European consumer credit market.

What was announced

The Monefit credit card represents Creditstar Group’s first foray into card-based spending, complementing its established instalment and revolving credit products. Following a controlled rollout to waiting-list customers that began in August, the card is now publicly available in Estonia. The product features a fixed annual interest rate of 20% for all approved users, with no application, monthly, or annual fees. Customers receive an immediate virtual Mastercard upon approval, with physical cards available on request.

The card’s infrastructure utilizes the group’s existing modular technology platform for underwriting and risk management, while adding card-specific capabilities like digital-wallet integration and in-app controls. Currently supporting Google Pay, with Apple Pay support expected to follow, the Monefit app also includes a "Payment Wheel" designed to show customers how different repayment amounts impact their balance and interest before they commit to a payment.

Creditstar is also developing "Flex," a buy-now-pay-later (BNPL) feature scheduled for release in the coming months. Flex will allow cardholders to convert eligible purchases into fixed-term instalment plans, providing an alternative to revolving credit. This expansion follows a period of significant growth for the group; its latest audited annual accounts, published in June 2026, showed a 49.8% increase in interest income to €110.9 million and an 86% rise in net profit to €13.5 million, with a net loan portfolio of €482 million at year-end.

"Our lending products have traditionally been used when someone has a specific financing need; a card gives Monefit a place in everyday spending and creates a much more frequent relationship with customers."

Aaro Sosaar, founder and CEO of Creditstar Group

The companies involved

Creditstar Group is a European consumer finance and investment fintech that has been active in the lending space since 2006. The group currently operates across the United Kingdom and seven European Union markets, serving a registered customer base of over 1.9 million. Headquartered in Estonia, the company has historically focused on digital lending products, including revolving credit lines and instalment loans, before diversifying into the payments sector with the Monefit brand.

The Monefit Card programme is managed by Monefit Estonia OÜ, which handles consumer credit assessments and programme management. The technical and scheme infrastructure is supported by external partners: Moorwand Ltd, a principal member of Mastercard International, provides the scheme partnership, while Thredd serves as the issuer processor. Mastercard itself is one of the world's largest payment technology companies, facilitating transactions across more than 210 countries and territories. This launch sees Creditstar transitioning from a pure-play lender into a more integrated financial services provider, utilizing its proprietary technology stack to compete with both traditional banks and newer neobanking entities in the Baltic region.

What FF News has reported before

FF News has extensively tracked the evolution of the digital payments landscape, particularly regarding the expansion of established financial networks. We recently covered how Sage Partners with Adyen and Mastercard to Launch Embedded Banking for SMBs, highlighting the trend of non-bank entities integrating financial products. Additionally, Mastercard’s global reach was noted when Mastercard and Housing and Development Bank Partner to Transform Egypt's Digital Payment Landscape. While this card launch marks a new chapter for the Monefit brand, FF News has previously monitored Creditstar Group’s growth as it scales its European operations and modular technology infrastructure.

What this means

This move signals a strategic shift for European consumer lenders who are finding that isolated loan products no longer suffice in a competitive fintech ecosystem. By embedding credit into a daily-use card, Creditstar is challenging the primacy of traditional retail banks in the Baltics, who often rely on stickier, high-frequency transaction data. The inclusion of a "Payment Wheel" and the upcoming BNPL "Flex" feature suggests the industry is moving toward a hybrid model where the lines between credit cards and point-of-sale financing are permanently blurred. This puts pressure on legacy issuers to improve their digital interfaces and transparency or risk losing the "top of wallet" position to more agile, tech-led providers.