Creditinfo and Equifax UK Partner to Combat Digital Fraud Across 10 European Markets

Quick Summary

Creditinfo and Equifax UK have launched a European strategic partnership to deploy the Equifax Kount® 360 platform across 10 countries. This collaboration integrates real-time data signals with local intelligence to block sophisticated digital fraud, including bots and account takeovers, for financial institutions and digital businesses.

How Does the Creditinfo and Equifax Partnership Combat Digital Fraud?

The European strategic partnership addresses the rising tide of cybercrime by merging Equifax’s global technological infrastructure with Creditinfo’s granular regional expertise. By deploying the Equifax Kount® 360 platform, financial institutions can now access a robust defense mechanism that operates in real-time. This system is designed to identify and neutralize threats before they impact the bottom line.

• Real-time signal analysis of billions of data points including IP and device intelligence.
• Instant threat blocking for credential stuffing and malicious bot attacks.
• Friction-free user experience ensuring security does not compromise customer journey speed.

What Markets and Technologies are Included in This Rollout?

This initiative initially targets 10 European countries, providing a localized yet scalable approach to business resilience. The integration leverages advanced analytics and cloud technology to process complex data sets instantly. Beyond the initial European launch, the entities are already evaluating expansion into Africa and the Middle East to support global digital growth.

• 10 European markets covered in the immediate phase of the partnership.
• Billions of signals processed to distinguish between legitimate users and bad actors.
• Future expansion plans targeting high-growth regions like Africa and the Middle East.

FF NEWS TAKE:

This European strategic partnership moves the needle by bridging the gap between global tech scale and local market nuance. Digital fraud is increasingly fragmented; by combining Equifax’s Kount® 360 with Creditinfo’s deep regional roots, the duo is creating a formidable barrier against account takeovers. This isn't just a product launch; it's a necessary infrastructure play for European business resilience in an era of automated cyber threats.