Chelsea FC sign sponsorship deal with BingX

English Premier League football club Chelsea FC have signed a sponsorship deal with Singapore-based cryptocurrency exchange BingX. The deal, worth a reported £10m, will see the cryptocurrency exchange as shirt sleeve sponsor for the rest of the ongoing football season and in the 2024-25 season BingX will appear on the front of the Chelsea FC training kit - the latter of which is speculated to be a multi-year contract. Chelsea previously partnered with crypto exchange company WhaleFin in 2022 as sleeve shirt sponsor, but came to an abrupt end in December 2022; paving the way for the new shirt sleeve sponsorship with BingX. At time of writing, in the English Premier League, 18 of 20 clubs participating in the league have a cryptocurrency partner.