Chase Launches Nationwide Fraud & Scam Prevention Month to Protect Holiday Shoppers

JPMorganChase has designated November as Chase Fraud & Scam Prevention Month, launching a nationwide educational campaign to combat rising financial crime during the holiday season. For fintech professionals, this move highlights the banking sector's shift toward proactive consumer education as a primary defense against increasingly sophisticated social engineering and impersonation tactics.

What was announced

JPMorganChase has officially launched Chase Fraud & Scam Prevention Month, a nationwide initiative running throughout November aimed at helping consumers identify and avoid financial exploitation. The program specifically targets the surge in criminal activity typical of the holiday season, focusing on impersonation scams, package delivery phishing, gift card fraud, fake online deals, and fraudulent charity solicitations. The initiative is designed to help people recognize common tactics and avoid making high-pressure decisions that lead to financial loss.

The campaign features free educational workshops led by Chase Community Managers in all lower 48 states. This builds on the firm’s existing infrastructure, which includes more than 1,000 annual fraud prevention workshops and a financial wellness program that has reached over 1 million customers. Beyond community outreach, the initiative highlights the bank's technical safeguards. Chase is expanding the use of passkeys and other authentication technologies to defend against account takeovers and social engineering. The firm also utilizes a "Trusted Contact Person" feature, allowing customers to name a designated adult who can be notified of suspicious transactions to help guard against financial exploitation.

Earlier this year, the firm committed nearly $14 million in philanthropic funding toward consumer awareness, real-time prevention, and victim support. Internally, Chase is applying behavioral science-informed approaches and risk-based interventions across the customer journey, from account opening to customer service, while providing specialized training for frontline employees to recognize warning signs of financial exploitation and better support at-risk customers.

The companies involved

JPMorganChase is a global financial services firm and one of the largest banking institutions in the United States. Its consumer and commercial banking division operates under the Chase brand, providing a wide array of financial services including personal banking, credit cards, mortgages, and auto financing. As a major player in the retail banking sector, Chase maintains a significant physical presence through its branch network while simultaneously expanding its digital footprint. The firm has positioned itself as a leader in the integration of technology and traditional banking, often leveraging its scale to implement broad security and educational initiatives.

Under the leadership of Jennifer Roberts, CEO of Consumer Banking, Chase has increasingly focused on financial wellness as a core component of its customer relationship strategy. The bank’s reach extends beyond the United States, including a growing presence in the United Kingdom through its digital-only offering, Chase UK. This scale allows the organization to collaborate closely with law enforcement agencies to share insights on evolving scam trends and drive interventions against financial crime on a national level.

What FF News has reported before

FF News has closely tracked the bank’s recent efforts to modernize its security and technological infrastructure. In October 2026, the publication reported that Chase Launches Nationwide AI Fraud Prevention Initiative Across 700 Branches, highlighting the firm’s use of artificial intelligence to provide real-time advice to customers. This followed news that JPMorganChase Dominates Global AI Banking Index as North American Leaders Pull Ahead, underscoring its competitive advantage in digital transformation.

Additionally, FF News covered the launch of the Chase Launches Data Security Center for Enhanced Third-Party App Control in September 2026, which gave users more oversight of their connected financial applications. These reports demonstrate a consistent trend of the bank integrating advanced technology with consumer-facing security tools to mitigate risks associated with third-party data sharing and digital transactions.

What this means

This announcement signals a shift in how major financial institutions view the "human firewall." By dedicating an entire month to scam prevention, Chase is acknowledging that technical security alone is insufficient against modern social engineering. This puts pressure on mid-tier banks and fintech challengers to match this level of community-based education, as consumers increasingly hold their primary financial institutions responsible for losses incurred through scams, even when the customer authorized the transaction. It raises a critical question for the sector: can educational initiatives effectively curb fraud losses, or will regulators eventually mandate more aggressive, friction-heavy payment delays to protect vulnerable users?