Cardlytics Launches New Insights Portal, Giving Marketers Flexible Access to Customer Spending Trends
By Dominic Sow · 25 November 2024
Cardlytics, the digital advertising platform, has today launched its new Insights Portal, providing brands and marketers in the UK with flexible access to anonymised customer spending trends data.
Leveraging Cardlytics data, which is powered by one in four card payments in the UK, marketers will be able to access a self-service portal where they can learn about the market, their business, and their customers through three comprehensive dashboards powered by Cardlytics’ Purchase Intelligence data. The dashboards will consist of:
- A market summary dashboard, which helps marketers understand their brand health, and identify market share opportunities and volume growth trends, driving more informed marketing strategies
- A competitor insights dashboard, which enables users to measure their performance against competitors and industry peers to validate internal data
- A geographic insights dashboard, where users can drill down and evaluate their local market share and consumer spending trends in order to help create hyper-localised campaigns
Users will be able to track anonymised UK customer spending history over the last two years, which - together with the 24/7 access to brand-level, market, and customer insights - is designed to help inform strategic business decisions.
Cardlytics is a digital advertising platform that partners with financial institutions to run their banking rewards programmes, promoting customer loyalty and deepening relationships. Cardlytics data and insights enable retailers, brands, and marketers to engage over 23 million UK bank customers with targeted, relevant offers to drive incremental sales, increased share of wallet and market share growth.
Lucy Whittemore, SVP, UK Advertising at Cardlytics, said: "Brands are increasingly drawing on the benefits of purchase intelligence to more deeply understand their customers - and whilst data is key, so too is the ability to access and digest it when it's most needed. That's why we have developed our Insights Portal, which not only adds a whole new level of insight but provides flexible access in a digestible and actionable manner.
"Whether you want to track your performance against competitors, expand your market share, or measure the success of your geographical marketing campaign, our new user-friendly portal has insights available 24/7 which can transform marketing campaigns to deliver consistent incremental gains.” Companies in this story: Cardlytics
People in this story: Lucy Whittemore