Camco Finance Partners with LendingMetrics to Automate Specialist Vehicle Lending

Camco Finance has integrated LendingMetrics’ Auto Decision Platform (ADP) to automate its credit assessment and onboarding processes. For fintech professionals, this move highlights the ongoing digitisation of niche asset lending, where specialized providers are increasingly replacing manual underwriting with scalable, automated decisioning engines to improve broker relationships and operational efficiency.

What was announced

Camco Finance, a specialist lender operating in the motorhome, caravan, and campervan market, has entered a partnership with LendingMetrics to deploy its ADP solution. The implementation is designed to streamline the way Camco assesses risk and onboards new customers. By moving away from manual processes, the lender aims to achieve a faster turnaround for loan applications while maintaining cost-effectiveness.

The ADP platform provides an automated decisioning environment that allows lenders to set specific risk parameters and receive instant results. For Camco, the primary drivers for selecting this specific technology were the speed of delivery and the ability to scale its operations without a linear increase in back-office headcount. The platform will be used to manage the end-to-end credit lifecycle, offering what the companies describe as "assisted decisioning" to support the lender's growth in the leisure vehicle finance sector. This digital transformation is intended to benefit both direct customers and the broker partners who facilitate these high-value asset loans.

"Partnering with LendingMetrics is a significant step in our transformation journey. ADP's speed, flexibility and automation capabilities will allow CAMCO to better serve our customers and broker partners, while allowing the business to scale efficiently."

Ken Doyle, Camco Chief Credit Officer

The companies involved

LendingMetrics is a UK-based fintech firm specializing in credit risk software and data solutions, operating via its primary domain at lendingmetrics.com. The company has established itself as a significant player in the automated decisioning space, particularly through its ADP product which serves a variety of sectors within the lending market. In late 2024, the firm received significant backing from private equity investor LDC, a move intended to support its continued growth and technological development.

Camco Finance operates as a specialist lender focused on the leisure vehicle market, providing financing options for motorhomes and caravans. Unlike generalist consumer lenders, Camco deals with high-ticket, niche assets that require specific risk assessment criteria. The company, which maintains an online presence at cfinance.com, is currently undergoing a broader digital transformation to modernize its credit operations. Ken Doyle serves as the Chief Credit Officer at Camco, leading the firm’s credit strategy and risk management efforts. The partnership represents a convergence of LendingMetrics’ technical infrastructure with Camco’s specialized market knowledge in the UK leisure finance industry.

What FF News has reported before

FF News has previously tracked the growth and leadership expansion of LendingMetrics. In November 2024, we reported that LDC Backs Fast-growing Fintech LendingMetrics, highlighting the private equity investment aimed at accelerating the company's market reach. More recently, the firm has continued to bolster its internal expertise to meet the demand for automated risk solutions. This includes the appointment of new senior staff to drive product development, as seen in our coverage of how LendingMetrics Appoints Jamie Land as Head of Presales to Drive Credit Risk Innovation. These developments underscore a period of sustained scaling for the technology provider as it expands its footprint across different lending verticals.

What this means

This partnership signals a shift in the expectations of niche asset lenders. Historically, sectors like caravan and motorhome finance relied on manual, expert-led underwriting due to the unique nature of the collateral. However, the adoption of LendingMetrics’ ADP suggests that even specialized markets are now under pressure to provide the "instant" decisioning speeds common in personal loans and credit cards. For the wider industry, this raises the bar for competing specialist lenders; those who fail to automate their back-office risk functions risk losing broker loyalty to faster, more tech-enabled rivals. The challenge remains balancing this speed with the nuanced risk profiles inherent in high-value leisure assets.