BUX Launches Europe’s First Self-Directed Active ETF Portfolios in Partnership With J.P. Morgan Asset Management: BUX Prime Investment Plans

By Lauren Towner · 3 August 2025

BUX Prime Investment Plans with J.P. Morgan active ETFs

BUX Prime Investment Plans have officially launched, offering a first-of-its-kind solution in Europe. These automated, self-directed portfolios—powered by J.P. Morgan active ETFs—bring multi-asset investment strategies to retail investors, making wealth management more accessible across eight countries.

With this launch, BUX becomes the first neobroker in Europe to make actively managed multi-asset ETF portfolios available to retail investors in the form of automated, self-directed Plans. It launches in the Netherlands, Belgium, Ireland, Austria, Spain, France, Germany and Italy. Prime Plans cost €0 on the BUX platform, are available within the BUX Prime subscription (€7.99/month). BUX Prime also offers up to 1.75% interest on cash and low trading commissions.

Bridging the gap between wealth management and retail investors

By collaborating with J.P. Morgan Asset Management, a global leader in active ETFs, BUX brings expertise to everyday investors across Europe without hidden fees or complex decisions. These active strategies are managed by a global team of over 900 investment professionals and backed by more than $480 million in annual research spending. The actively managed Prime Investment Plans include diversified portfolios tailored to various risk levels and investment goals, aimed at beating the market.

Yorick Naeff, CEO of BUX, commented: “We’re proud to be the first in Europe to offer actively managed multi-asset ETF Plans to retail investors. By partnering with J.P. Morgan Asset Management, we’re opening the doors to a level of expertise that was previously only available to high-net-worth individuals through wealth managers or private banks. Prime Plans are a huge step in making long-term investing radically more affordable and easier”.

Travis Spence, Global Head of ETFs at J.P. Morgan Asset Management, added: “We are excited to be launching these innovative investment plans with BUX. We believe active ETFs can play a key role in helping investors navigate today’s increasingly complex markets. Through this partnership, BUX clients across Europe have access to high-quality portfolios that seek to offer diversification and better investment outcomes”.

With the launch of BUX Prime Investment Plans, company is continuing to lead the charge in democratising access to top-tier investment strategies, helping more people across Europe build long-term wealth — no matter their background, time or budget.

Companies in this story: ABN AMRO, BUX, J.P. Morgan Asset Management

People in this story: Travis Spence, Yorick Naeff

BUX Launches Europe’s First Self-Directed Active ETF Portfolios in Partnership With J.P. Morgan Asset Management: BUX Prime Investment Plans

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