Bud and Enfuce sign a partnership deal to allow users to understand the effect of their consumption on climate change
By Lauren Towner · 11 June 2021
The open banking fintech Bud has signed a deal with the Nordic eco-payments firm Enfuce to bring its “My Carbon Action” product to the UK. The deal will see Bud’s Open Banking and transaction enrichment services combined with Enfuce’s carbon tracking engine to provide UK customers with a clear indication of how their spending impacts their carbon footprint.
Enfuce’s “My Carbon Action” product brings together lifestyle information and a carbon tracking methodology developed by leading climate researcher Dr. Michael Lettenmeier to provide users with a personalised carbon footprint. The partnership with Bud will allow users to add an additional layer of transaction data to produce more personalised scores based on categorised spending.
“Open Banking is quickly maturing into an easy route for banks and financial institutions to deliver innovative solutions through their mobile apps. Our partnership with Enfuce is a clear example of something that, only a couple of years ago, would have been a massive technical undertaking and that can now be integrated in a matter of weeks”, commented Ed Maslaveckas, CEO of Bud.
“We’ve seen an explosion in the number of financial services organisations out there targeted at specific sectors of the population - where people are building entire businesses out of a service that feels personal to its users. Banks have a huge opportunity to offer this kind of personalisation at scale, it’s something we’re looking forward to delivering as we expand our ecosystem of open banking enabled solutions”, Maslaveckas added.
“Our partnership with Bud is a major step to accelerate change for the better on our planet. My Carbon Action had a positive effect on 30% of its users already during the proof of concept for Rabobank, and I’m confident it’ll have a significant role in reducing the CO2 emissions in the UK and the EU”, said Monika Liikamaa, CEO of Enfuce.
About the companies
Bud Financial
Website · 33 stories and 6 video interviews on FF News since 2017
Previously on FF News:
- Bud Financial Secures US Investment from BankTech Ventures to Scale AI Banking Intelligence 10 November 2026
- First Fidelity Bank Partners with Bud Financial to Launch Insight-Driven Digital Banking 24 February 2026
- Jack Henry's Transaction Enrichment, Powered by Bud Financial, Brings Greater Clarity and Accuracy to Digital Banking Experiences 28 January 2026
Enfuce
Website · 72 stories and 17 video interviews on FF News since 2019
Previously on FF News:
- Crédit Agricole Deutschland Taps Enfuce for Digital-First Visa Debit Card Launch in Germany 11 November 2026
- European Founders Trust AI Providers More Than Governments to Drive Growth 10 November 2026
- Brits Trust AI with Health More Than Money: Enfuce Research Reveals Major Payments Trust Gap 1 October 2026
Companies in this story: Bud Financial, Enfuce
People in this story: Monika Liikamaa