Banco Sabadell Upgrades Digital Experience with Real-Time Card Payment Geolocation

By Lauren Hinton · 30 January 2025

Banco Sabadell announces a strategic alliance with Snowdrop Solutions, a leader in innovative geolocation-based technology services, to enhance the customer experience within the bank's app. By integrating Snowdrop’s advanced transaction data enrichment technology [MRS API ™], Banco Sabadell enables its customers to accurately visualise the locations of their card transactions on a map, along with the merchant name and logo for clearer understanding. This enhancement expands the information available to customers for tracking their in-store purchases and provides greater control over their personal finances. Key benefits for customers:

Detailed transaction insights: Customers can precisely identify where they made their purchases, providing an additional level of detail and clarity in their transaction history.
Advanced technology from Snowdrop and Google Maps: The geolocation services provided by Google Maps offer a widely recognised user interface, along with high data accuracy.
Enhanced security: The ability to verify the exact location of each transaction helps to quickly detect any suspicious activity or potential fraud, improving security and confidence in the use of the bank's cards.

This initiative reflects Banco Sabadell's commitment to incorporating new technologies to enhance the customer experience, anticipating their needs and providing tools to facilitate daily financial management. Pol Navarro, Deputy General Manager of Digital & Servicing: “At Banco Sabadell, we are committed to offering the best capabilities of direct banking combined with the support of a wide network of branches and specialist managers. To achieve this, we must offer an excellent experience with our mobile application. This partnership with Snowdrop will allow us to provide real-time geolocation information on purchases to our customers, thus simplifying the daily operations of their accounts and cards." Ken Hart, CEO and Founder of Snowdrop Solutions: “At Snowdrop, we are delighted to collaborate with Banco Sabadell to implement our innovative API technology with high accuracy and global coverage," stated Ken Hart, CEO of Snowdrop Solutions. "The collaborative integration with Sabadell has been agile and very secure, with both digital teams working hard to achieve excellent results in just a few weeks. Our solution provides the bank with the necessary tools to significantly enhance the customer experience in digital banking and reduce operational costs, thus driving their long-term success."