audax Powers Amanah Pro: A New Era of Embedded Shariah Banking for Indonesia’s 240 Million Muslims

Quick Summary

audax Financial Technology is powering Amanah Pro, a new embedded Islamic banking platform launched in collaboration with Maybank Indonesia Syariah and Muslim Pro. The solution allows Indonesia's 240 million Muslims to open Shariah-compliant Hajj savings accounts in minutes via a fully digital, paperless mobile experience.

How Does Amanah Pro Simplify Shariah-Compliant Banking?

Amanah Pro solves the historical friction of opening Hajj savings accounts by replacing lengthy, paper-based processes with a seamless digital journey. By leveraging the audax digital platform, users can now complete onboarding in minutes rather than days, directly within an app they already use for daily religious practice. This integration ensures that Shariah-compliant financial planning is accessible to the world's largest Muslim population without requiring physical branch visits.

• Paperless onboarding completed in under 5 minutes.
• Direct integration into the Muslim Pro lifestyle ecosystem.
• Instant account approval for Hajj-related financial goals.

What is the Impact of Embedded Islamic Finance in Indonesia?

Embedded Islamic finance is projected to reach a market value of USD 43 billion in Indonesia by 2034, making this launch a critical strategic move. By placing regulated banking services inside a lifestyle platform with 190 million downloads, Maybank Indonesia Syariah meets customers where they are. This first-of-its-kind collaboration between a global faith platform and a major Islamic bank sets a new benchmark for how digital infrastructure scales specialized financial services across Southeast Asia.

• 190 million downloads of the Muslim Pro platform globally.
• 240 million Muslims in Indonesia targeted for digital inclusion.
• 18-month deployment timeline from partnership announcement to live launch.

"For years, Muslim Pro has been a trusted companion for Muslims in their daily practice of faith. Through that relationship, we’ve gained a deep understanding of the aspirations, challenges, and life goals that matter most to our community. Hajj remains one of the most meaningful ambitions for many Indonesian Muslims, yet the journey often begins years before a person sets foot in Makkah. Amanah Pro represents an important step in helping Muslims prepare for that journey with greater confidence and convenience. By bringing together faith, technology, and trusted Islamic financial services, we’re creating a more connected ecosystem that supports Muslims not only in worship, but in taking meaningful action towards their goals." said Nafees Khundker, CEO & Group Managing Director of Muslim Pro.

FF NEWS TAKE:

This announcement absolutely moves the needle for the global Islamic finance sector. While many talk about embedded Islamic banking, audax and Maybank have actually delivered a high-scale, regulated product within a massive existing ecosystem. By targeting the Hajj savings market—a high-intent, lifelong financial goal—they have identified the perfect entry point for digital adoption. This is a masterclass in contextual financial services that other regions should watch closely.