Aberdeen Adviser Partners with intelliflo and ZeroKey to Deliver Next-generation Adviser Integration

By Dominic Sow · 10 September 2025

Aberdeen Adviser partners with intelliflo and ZeroKey to integrate Aberdeen Wrap with intelliflo zerokey, eliminating manual re-entry for advisers.

Aberdeen Adviser, provider of the UK’s second largest adviser platform by assets, has partnered with intelliflo and ZeroKey, announcing an integration that will improve efficiency and data integrity in the advice process. Building on the recently launched ‘intelliflo zerokey’ solution, Aberdeen’s collaboration with both firms will ensure advisers benefit from seamless, automated data exchange between intelliflo and Aberdeen Wrap - removing the need for dual keying and cutting out manual re-entry. This latest milestone is part of Aberdeen Adviser’s wider strategy to invest in data integration that supports advice firms to become more efficient and profitable, delivering improved administrative services at scale. By partnering with intelliflo - already used by over half of Aberdeen Adviser’s users - and tapping into ZeroKey’s advanced integration technology, Aberdeen Adviser is accelerating its ambition to be the most integrated platform in the market. The integration will be live by the end of September. Derek Smith, Chief Product & Technology Officer at Aberdeen, said: “This partnership is a powerful signal of our commitment to solve real pain points in the advice journey. Our ambition is to develop the most integrated experience in the market - one that empowers advisers to scale, differentiate, and thrive.” Nick Eatock, Chief Executive Officer at intelliflo, said: “We’re delighted to welcome Aberdeen Adviser as the latest platform to integrate with intelliflo zerokey. Advisers consistently tell us that reducing re-keying and streamlining workflows are critical to their success. By working with Aberdeen and ZeroKey, we’re delivering the kind of integration that frees up advisers’ time to focus on their clients.” Joseph Williams, co-founder & CEO of ZeroKey, said: “We are very excited to have another strong partner onboard with a shared determination to integrate technology and eliminate manual data entry. It adds further proof that our industry recognises the need to create a more frictionless experience for advisers, and is a great example of technology providers collaborating and taking meaningful steps to solve our industry’s major pain point.”