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May 27 2025

How is OakNorth Positioning Itself to Meet Changing Customer Demands? | OakNorth’s Senior Director of Marketing Hugo Oliveira Sousa

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Hugo Oliveira Sousa from OakNorth Bank talks about what sets the bank apart from others, starting with its unique background. Unlike typical banks, OakNorth was created by entrepreneurs instead of seasoned bankers. The founders have real experience in building and growing businesses, so they really get the challenges that companies face as they expand. This perspective is part of the whole bank.

At OakNorth, every team—from ops and compliance to marketing and product—works with the same goal: tackling genuine customer issues. They focus on where they can provide the most help and know when to step back. Hugo points out that they aren’t trying to do everything; they just want to excel in a specific market in a way that’s smart and sustainable.

He mentions that some customers may be better off with digital lenders aimed at micro-businesses, while others might prefer the personal touch of a traditional bank’s relationship manager. OakNorth seeks to fill the gap between these options, creating targeted products and services that truly meet the needs of businesses looking to grow.

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Hugo Oliveira Sousa

Hugo Oliveira Sousa

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