How Can Banks Stay Future-Proof by Understanding Customer Needs and Adopting New Technologies? | Hexaware’s VP Global Digital Banking, Peter-Jan Van de Venn | Pockit’s Co-Founder & CEO, Virraj Jatania

To stay relevant in 2025, banks must start by putting the customer at the center of everything they do. In this video, industry experts share advice on how banks can build a compelling value proposition by understanding their customer segments and addressing the broader frictions that go beyond just financial services. Whether it’s helping customers buy a home, finance a car, or manage everyday challenges, it’s about offering solutions that truly align with their needs.

The key to future-proofing lies in adopting the right technology. Composable architecture is essential, as it allows banks to remain flexible and quickly integrate niche fintech services that meet the specific demands of their customers. As the banking landscape evolves with technologies like AI and JetAI, banks must be agile, ensuring that their systems can adapt to emerging trends while delivering tailored services.

Lastly, to meet modern consumer expectations, banks must offer products that prioritize speed, accessibility, and convenience. From helping customers manage cash flow volatility to providing financial education, the video explores how banks can innovate with products that address real-world challenges and help customers navigate their financial lives with ease.