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Friday, June 12, 2026
Finastra x FF News

NRF 2025: If You Had to Get a Tattoo of Any Company’s Logo — Which Company Would You Choose?

At NRF 2025, we asked the attendees a question that sparked both laughter and passion: “If you had to get a tattoo of any company’s logo — which company would you choose?”

From PayPal to Lacoste, Cofidis to Vivox, the answers revealed more than just favorite brands — they showcased the deep connections people feel with companies that inspire trust, creativity, and innovation.

“That’s a real commitment — that’s marriage level!” one attendee laughed, “If that tattoo came with stock attached, probably PayPal.”

In a sea of bold ideas and brand stories, this playful question reminded us why brands matter: they’re not just logos — they’re identities we believe in, invest in, and sometimes, would even wear for life.

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