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Powering Global Growth Through Payments: Inside Spotify’s Commerce Strategy | Spotify | FF Virtual Arena #355
In the latest FF Virtual Arena, Ali Paterson talks with Sandra Alzetta, who is Spotify’s VP and Global Head of Commerce. They dig into how payments play a key role in Spotify’s success and user experience. With 30 years of experience in payments, Alzetta discusses how Spotify makes transactions smooth and secure for its 268 million paying users across 184 countries.
She points out that what consumers want shapes their payment strategy and use PayPay in Japan and real-time payments like UPI in India and PIX in Brazil. These local twists help Spotify reach more people and work better. She also mentions that having good partnerships is really important, as Spotify works with both global and local providers. This mix keeps things competitive and reliable.
The chat covers machine learning and payment management to improve transaction approvals and fight fraud. Alzetta talks about protecting revenue, noting that more than 60% of Spotify’s earnings go to the creative industry, so keeping the platform safe and reliable is essential.
With consumer habits and laws always changing, Alzetta points out Spotify’s focus on local teams to keep up with trends and stay flexible. Her main aim is to make payments so easy that users don’t even think about them while enjoying Spotify.
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