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Tuesday, October 21, 2025
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What is the Missing Buzzword in Retail? | FF News at RTS London 2025

What’s the one thing retailers still aren’t getting quite right? In this fast-cut snapshot from the frontline of payments and retail, industry voices weigh in on what’s being overlooked — and what needs to come back into focus. From customer loyalty to payment journey optimization, the message is clear: the customer experience is everything, and it’s time we started treating it that way.

Omnichannel might feel like yesterday’s buzzword, but it’s still tomorrow’s solution. Consistency, unified journeys, and partner service are the new benchmarks — and yet, too often, payments are an afterthought. This video shines a light on why the smartest retailers are shifting their mindset and designing from the customer’s point of view, not just the tech stack.

If you’re in retail, fintech, or anywhere in between, these perspectives are a wake-up call. Hear what matters now — and what can’t be ignored any longer if you want to build loyalty that lasts.

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