Cognitive Banking and AI | Personetics at MoneyLIVE 2025

Personetics CEO Udi Ziv describes how cognitive banking is revolutionising the way banks interact with customers. At a time when the finance industry is witnessing its most transformative disruption, consumers accustomed to Amazon and Spotify are demanding more — not just digital, but personalised, proactive, and predictive banking. The traditional ways simply do not cut it anymore, and the numbers confirm it: customer churn is up, and the message is clear — deliver genuine value or lose them.

In this video, Udi discusses why this isn’t just a technology change — it’s a change in society. Banks hold an incredible store of information, but information is useless unless you can get it to do something valuable. Cognitive banking, powered by artificial intelligence, does exactly that. It takes raw data and makes it meaningful, contextual insights, predicts customer needs, and allows people to take real, contextual action on their money — within an easy, intuitive experience.

With over 100 banks and 150 million customers already under its belt, Personetics is not just offering AI — it’s getting it done. It’s a matter of changing AI from buzz demo to actual business results. Udi shows how the proper approach to AI can finally bridge the difference between what banks offer and what the customers actually require — a future where action and engagement intersect, and where customers are not just served but truly understood.