FF News Tattoo Studio: Edenred Payment Solutions – Putting the Customer at the Centre

At the FF News Tattoo Studio at Fintech Talents Festival 2025 Karine Martinez from Edenred Payment Solutions (EPS) joins for a playful chat that quickly becomes a conversation about culture, innovation, and keeping customers central.

Martinez says her Edenred journey started three years ago when she joined from Railsr, drawn by a moment of real change. Edenred Payment Solutions was rebranding and repositioning, realigning with the Edenred Group, and leaning further into the wider group culture and values. For Martinez, that kind of shift is where the interesting work is, because you can genuinely help shape what the business becomes.

Asked why she chose Edenred Payment Solutions when she “could be anywhere,” Martinez frames it as mutual fit: you don’t move unless you suit the company and it suits you back. What appealed was working with experts and having room to bring fresh thinking and innovation, while adding her “stone” to what the team is building.

Values matter too as Martinez highlights Edenred Payment Solutions’ “dream team values,” especially passion for customers and teamwork, because no one excels alone, and if you truly want customers at the centre, you need a strong team around them.

When the question turns personal, why she cares so much about customers, Martinez admits it’s a tough one, but keeps it simple: if you’re building solutions, you’re solving real pain points, and those pain points always connect to the end customer. Without that focus, it’s hard to meet expectations and you risk creating “just a suite of products” that doesn’t stand out or make a difference.

Martinez also shares how she speaks with founders: less about selling, more about listening. Why are they talking to Edenred Payment Solutions today, what problem are they trying to solve, and where’s the obstacle? Martinez loves that founders often spot issues in their vertical that others missed or couldn’t fix, and that’s where meaningful solutions start.

With Karine Martinez Edenred Payment Solutions shaping conversations from the inside out, the brand’s commitment to listening, solving, and building with purpose is clear.