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July 9 2025

What is the Biggest Buzzword You Have Heard at the Event …That Isn’t AI? | Fintech Marketing Hub SummerCon

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At Fintech Marketing Hub SummerCon 2025, people talked about the industry’s most talked-about terms, showing what matters most to fintech marketers. AI was a major topic, with many calling Generative AI the most important term. Some wondered if it’s being used too much, but most felt it’s key to making content, engaging customers, and planning sales.

Content was also big, seen as important for getting through the clutter online. In a busy business world, content that is good and aimed at the right people still does well. Some speakers thought about talent and skills, saying that while tech is changing fast, people still make the biggest difference. Marketers who are both creative and good with data are wanted.

Brand was mentioned as always important, a strong way to stand out when many products seem the same. Intent data, putting customers first, and the changing customer path showed how marketing is becoming more exact, personal, and flexible.

Overall, the quick answers at SummerCon made one thing clear: fintech marketing is balancing what’s trendy with what’s real, tech with people, and brand with data.

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