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Revolutionising Cyber Fraud Prevention | Darwinium | Money20/20 Europe
At Money20/20 Europe in Amsterdam, Darwinium, represented by Rebekah Moody, VP of Marketing and Go-to-Market Strategy, and Michael Brooks, Product Manager, showcased their groundbreaking approach to cyber fraud prevention.
Darwinium, a pioneer in the field, integrates digital security with fraud prevention across the entire customer journey.
Unique Approach and Technology
Unlike traditional vendors, Darwinium focuses on providing FinTechs, e-commerce merchants, and retail banks the capability to comprehensively understand user behavior across every touchpoint in the customer journey. From onboarding to payments and beyond, Darwinium ensures visibility and security throughout, enabling swift deployment and adaptation to stay ahead of fraudsters.
Rebecca Moody emphasized the platform’s openness and flexibility, addressing common industry concerns about vendor lock-in. Darwinium allows businesses to customize and deploy solutions quickly, ensuring that all decisions are backed by transparent data and risk assessment, fostering traceability and explainability.
Innovative Deployment and Advantages
Michael Brooks highlights Darwinium’s innovative deployment model, leveraging integration at the edge and through Content Delivery Networks (CDNs). This approach grants real-time visibility into user interactions on websites, empowering businesses to respond swiftly to threats without waiting for traditional release cycles. This agility is crucial in fraud prevention, where rapid adaptation is key to staying ahead of evolving threats.
Addressing Industry Challenges
Moody discussed prevalent challenges in the industry, such as gaps in understanding user behavior across the entire journey. While businesses typically focus on securing high-risk touchpoints like payments, fraudsters exploit vulnerabilities elsewhere in the journey, such as during onboarding or account logins. Darwinium addresses this by consolidating intelligence across the journey, reducing silos and providing holistic visibility.
The Future of Security and Fraud Prevention
Darwinium’s approach means that it changes the game. Mixing cybersecurity with fraud prevention offers a unified data source and intelligence to improve analysts’ vision and give businesses an increased ability to tell the difference between a regular user and a ‘bad’ user, continually locking out suspicious activity while increasing the speed of legitimate traffic. And they first achieved a score of 100 per cent.
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