FF News Logo
Wednesday, July 23, 2025
3609-Banking-and-Payments-Report-Social-Media-Tiles-UK100625LD-FinTech-Finance-Leaderboard-728x90_2 (1)

Breaking News

Verifone and PagBrasil Launch Exclusive International Pix Payment Solution for Brazilian Shoppers in the U.S. dLocal and RizRemit Team up to Accelerate Cross-Border Remittances Across Africa and Asia april Raises $38M Series B to Embed Tax into Every Financial Decision Putting Customers First in Digital Strategy | Tina Hughes, Yorkshire Building Society The Challenges of In-house Tools and Regulatory Demands in Payments Ecommpay Adds ekko Climate Action to Hosted Payment Page CISI and HKSI Institute Collaborate to Advance Ethical AI Skills in Hong Kong’s Financial Services Hut 8 Advances Capital Strategy with DIFC Licence Asian Institutional Fund Platform Giant Gordian Capital Plans Expansion to Dubai Quavo Secures $300M Growth Investment from Spectrum Equity Concordium’s Native Token $CCD Lists on Kraken as Token Project Moves to Support Next-Gen Stablecoin Infrastructure Coinstar Reaches Milestone: Over 15 Million U.S. Account Holders Can Transfer Coins or Cash to Their Bank with ‘Retail Remote Transfer’ From Fax to Fully Connected: Conferma Accelerates Travel Payment Modernisation Ego Switches Payments in 7 Days, Saving €30k a Month and Boosting App Conversions With Primer NatWest Group to Accelerate Bank-wide Data and AI Transformation Through 5-year Collaboration with Accenture and AWS

July 22 2025

Digital Transformation: Focusing on Customer Needs and Benefits

Share this post:

Share on LinkedIn Share on WhatsApp

Digital transformation in the financial sector often revolves around the technology used to implement it. However, it’s important to remember that digital tools, like the “spade” in a garden, are merely the means to an end. The real focus should be on the benefit these tools provide and how they solve customer needs. Just like in gardening, where you don’t focus on the spade but rather on what you’re trying to achieve, the same principle applies to digital tools.

At Saffron Building Society, we start by understanding the customer’s needs and focusing on the outcomes they require, not just the method of delivery. Digital solutions, while important, are simply tools to meet those needs. It’s easy to get lost in the buzz of digitalisation, but it’s essential to ask: what are we trying to achieve for the customer, and how can we make it seamless, cost-effective, and impactful?

We believe that once the customer need is clear, the next step is to determine how the systems and processes can be tailored to meet those needs in the most efficient way possible. While digital solutions are often the go-to, it’s not always the best fit. Sometimes, voice interactions, in-person communication, or even traditional mail can deliver the experience customers require.

As we shift towards more remote and digital systems, we understand that customers expect ease and accessibility, but it’s vital to provide them with solutions that match their specific needs. Whether it’s through mobile apps, online portals, or traditional communication channels, delivering seamless customer experiences is always the goal.

People In This Post

John Penberthy-Smith

Saffron Building Society

Companies In This Post

Saffron Building Society
  1. Verifone and PagBrasil Launch Exclusive International Pix Payment Solution for Brazilian Shoppers in the U.S.

    News

     Read more
  2. dLocal and RizRemit Team up to Accelerate Cross-Border Remittances Across Africa and Asia

    News

     Read more
  3. april Raises $38M Series B to Embed Tax into Every Financial Decision

    Funding

     Read more
  4. Putting Customers First in Digital Strategy | Tina Hughes, Yorkshire Building Society

    Fintech TV

     Read more
  5. The Challenges of In-house Tools and Regulatory Demands in Payments

    Fintech TV

     Read more
Sibos | FFNews