About Wildfire Systems

Wildfire Systems Inc., an innovative financial technology platform that powers loyalty and reward programs and shopping companions, today launched Action Rewards, a powerful new feature in Wildfire’s white-label rewards platform. Designed to offer plug-and-play support for rewarding valuable customer behaviors with cash bonuses, Action Rewards allows banks, card issuers, and technology providers, to incentivize consumers to perform specific actions, such as enrolling in loyalty programs, activating card benefits, and installing online shopping companions.

Wildfire Systems Inc., an innovative financial technology platform that powers loyalty and reward programs and shopping companions, today announced a hosted and fully-managed shopping portal that serves as a one-stop-shop for deals available in shopping rewards programs. Wildfire’s shopping portal enables banks, card issuers, rewards services, and technology providers to benefit from Wildfire’s expertise and rapidly launch branded, desktop and mobile-optimized shopping sites. The shopping portals can stand alone or complement multi-faceted shopping rewards programs that may include other elements such as browser extensions, offer emails, and in-app promotions.